Ziyi Han

As a business development manager at Exmouth Flooring, I was responsible for expanding the market across Auckland. Over the course of a month, I traveled extensively to establish cooperation with various organizations, including property management companies, renovation teams, construction material suppliers, and land developers. This role required strong networking and negotiation skills to build and maintain these strategic partnerships.

Shenzhen Taopaifang Technology Information Co., Ltd.

• During my 3-month internship at Taopaifang Co., I was responsible for a project focused on enhancing subscriber and customer acquisition through self-media platforms (tik tok). As the data analyst and project manager, I oversaw a team of three, guiding them through various tasks and ensuring project success.
• My primary responsibilities involved delving deep into data analytics to uncover valuable insights that would inform our strategies. Working closely with the team, we analyzed user behavior and platform algorithms to tailor our approach to each unique platform's environment.
• Crafting engaging content was another crucial aspect of my role. Collaborating closely with the advertising copy editor and filmer, we conducted extensive market research to understand audience preferences better. This allowed us to create content that resonated effectively with our target audience, ultimately driving engagement and boosting acquisition.
• Managing and analyzing vast amounts of marketing data was a challenging yet rewarding aspect of the internship. Implementing streamlined data management systems and visualization techniques enabled us to extract actionable insights efficiently. This empowered us to refine our strategies continuously, optimizing our approach for maximum impact.

Overall, my internship experience at Taopaifang Co. was incredibly enriching. It provided me with valuable hands-on experience in digital marketing and data analysis, equipping me with essential skills for future endeavors in the field. Through strategic planning and effective collaboration, we achieved a significant increase in customer flow, showcasing the tangible impact of our efforts.