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Summary

As i am armed with essential office skills, I thrive in collaborative environments geared towards achieving organizational objectives. My academic background has equipped me with a solid understanding of strategic management and business intelligence, enabling me to make meaningful contributions to daily business operations.

In addition to my academic pursuits, I hold a Day Skipper boat license issued by the Coast Guard and am currently pursuing a Private Pilot License (PPL). Outside of my professional and academic interests, I am deeply passionate about various hobbies. Boating, fishing, flying, and automotive enthusiasts are among my favorite pastimes. During my university years, I took charge of numerous car modification projects, showcasing my hands-on approach and dedication to pursuing interests beyond the classroom.

Education level

Massey university

Buinsess management&Economic - Bachlor degree

2018 - 2022

University of New south wales

Business analysis(commerce) - Postgraduate certificate

2022 - 2023

Projects

Shenzhen Taopaifang Technology Information Co., Ltd.

Project manager

  • During my 3-month internship at Taopaifang Co., I was responsible for a project focused on enhancing subscriber and customer acquisition through self-media platforms (tik tok). As the data analyst and project manager, I oversaw a team of three, guiding them through various tasks and ensuring project success.
  • My primary responsibilities involved delving deep into data analytics to uncover valuable insights that would inform our strategies. Working closely with the team, we analyzed user behavior and platform algorithms to tailor our approach to each unique platform's environment.
  • Crafting engaging content was another crucial aspect of my role. Collaborating closely with the advertising copy editor and filmer, we conducted extensive market research to understand audience preferences better. This allowed us to create content that resonated effectively with our target audience, ultimately driving engagement and boosting acquisition.
  • Managing and analyzing vast amounts of marketing data was a challenging yet rewarding aspect of the internship. Implementing streamlined data management systems and visualization techniques enabled us to extract actionable insights efficiently. This empowered us to refine our strategies continuously, optimizing our approach for maximum impact.

Overall, my internship experience at Taopaifang Co. was incredibly enriching. It provided me with valuable hands-on experience in digital marketing and data analysis, equipping me with essential skills for future endeavors in the field. Through strategic planning and effective collaboration, we achieved a significant increase in customer flow, showcasing the tangible impact of our efforts.

Skills

  • Technical Skills

    • Well-versed in understanding of customer behavior and psychology

    • Exceptional communication skills

    • Proficient in leveraging business intelligence and analytics tools (Power BI, MS series)

    • Proficient in a range of digital marketing strategies and tools

    • Able to use entry level accounting tools(Xero)

    • Clean and full driver's license

    • Day skipper Boat license

  • Transferable skills

    • An ambitious and proactive individual continuously striving to achieve business objectives.

    • Able to generating innovative ideas and solutions.

    • Skilled in quickly acclimating to new office settings and routines

    • Meticulous and detail-oriented individual

    • Able to effectively managing and engaging with customers to meet their needs

Reference letter

Dear Hiring Manager,

Ziyi, as our data analyst and project manager, showed exceptional leadership and strategic thinking. Notably, they adeptly navigated TikTok's unique marketing environment, boosting engagement and brand visibility through insightful analysis and tailored strategies.

Ziyi consistently exhibited strong leadership, effective communication, and problem-solving skills. I have full confidence in their ability to excel in future endeavors.

Please feel free to contact me for further information.

Sincerely,

Wendy Ban CEO, Taopaifang Co.

Tel: 0755-82720584

Email: jzxxxzx@163.com

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