Summary

Communications professional with over 10 years of experience designing and delivering strategic communication plansfor climate action, sustainable development and SDG-aligned programmes. Proven background supporting global NGOs and UN-system partner organisations across Latin America, Europe and Africa. Strong expertise in institutional communication, climate policy communication, climate finance narratives, editorial planning, media relations, digital platforms and global stakeholder engagement. Demonstrated experience coordinating multidisciplinary teams, managing consultants and vendors, and translating complex technical and policy content into accessible, high-impact communication products. Advanced academic background with a Master’s Degree in Climate Change and Sustainable Development (Erasmus Mundus).

Skills

  • Core Competences

    Strategic leadership

    Leadership and Team Management

    Multicultural and inclusive leadership

    Mentoring and team development

    Conflict management

    Cross-functional Coordination

    Crisis Communications

    Stakeholder Engagement

  • Technical Skills

    Excel (data analysis and reporting)

    Google Analytics Facebook Insights

    Meta Business Suite

    Suite CRM tools (e.g. Salesforce, HubSpot)

    Excel (data analysis and reporting)

    KPI Tracking

    Web Analytics

    Search Engine Optimization (SEO)

  • Design and content production tools

    Adobe Creative Suite (Photoshop, Illustrator, InDesign)

    Canva Video editing tools (e.g. Premiere Pro, Final Cut Pro)

    Audio editing tools (e.g. Audacity, Adobe Audition)

    Multimedia Content Production

    Content Curation

    Content Governance

  • Digital Marketing

    SEO (Search Engine Optimisation)

    Google Ads / Facebook Ads

    E-mail marketing (Mailchimp, Sendinblue)

    WordPress or other content management platforms

    HubSpot CRM

    Salesforce

Work Experience

World Animal Protection

Digital Communications & Engagement Strategist

September 2025 - Now

  • Lead the development and implementation of global strategic communication plans supporting climate, sustainable food systems and advocacy programmes.
  • Design and execute integrated communication workplans aligned with organisational strategy and SDGs.
  • Coordinate editorial planning, digital storytelling and multimedia production across global markets.
  • Produce high‑performance content achieving over 30,000 organic engagements, strengthening institutional visibility.
  • Collaborate with global teams to ensure consistent messaging, brand alignment and effective stakeholder engagement.
  • Monitor performance indicators and prepare communications reports to support strategic decision‑making.

75inQ

Researcher in Sustainability Communications, Fundraising and Partnerships

January 2025 - November 2025

  • Designed and implemented communication and advocacy strategies for women‑led initiatives addressing climate vulnerability, livelihoods and social inclusion.
  • Developed knowledge products including impact reports, learning briefs and donor‑facing materials.
  • Supported programmes aligned with SDG 5 (Gender Equality), SDG 10 (Reduced Inequalities) and SDG 13 (Climate Action).
  • Conducted stakeholder mapping and donor intelligence processes.
  • Ensured communications outputs reflected UN system terminology, localisation principles and feminist development frameworks.

SAVE (BirdLife International)

Communications & Content Manager

July 2022 - August 2023

  • Coordinated national and international communication plans for biodiversity conservation and sustainability programmes.
  • Supervised a multidisciplinary communications team and external service providers.
  • Increased digital engagement by over 50% and media visibility by 40% through targeted campaigns and proactive media relations.
  • Managed press office demands, institutional messaging and event communications.
  • Developed crisis communication protocols and reputational risk management guidelines.

UOL - Brazilian Media Outlet

Journalist – Climate Change & Sustainable Development (Freelance)

January 2022 - September 2022

  • Produced analytical and investigative journalism on climate change, environmental policy and sustainable development.
  • Translated scientific research and public policy debates into accessible, evidence‑based editorial content.

Mercy For Animals

Digital Advocacy & ESG Communications Specialist

August 2021 - July 2022

  • Developed large‑scale digital advocacy campaigns reaching more than 1 million users globally.
  • Supported ESG‑aligned corporate accountability and sustainable food systems advocacy.
  • Managed influencer partnerships and strategic alliances.
  • Contributed to a 20% increase in online donations through integrated communication strategies.

Greenpeace

Communications, Fundraising & CRM Strategy Specialist

April 2018 - August 2021

  • Led donor engagement and retention strategies for a base exceeding 200,000 supporters.
  • Increased donor retention by 30% using segmentation, personalised journeys and CRM optimisation.
  • Managed communication automation using Salesforce and HubSpot.
  • Analysed KPIs and performance metrics to optimise engagement strategies.

Greenpeace

Digital Communications & Community Engagement Officer

September 2018 - April 2019

  • Produced high‑impact digital content reaching over 3 million users.
  • Developed online community engagement strategies aligned with advocacy objectives.
  • Conceptualised and hosted the podcast “As Árvores Somos Nozes”.

Greenpeace

Marketing & Communications Intern

September 2016 - September 2018

  • Supported digital advocacy campaigns, press relations and event communications.

Education

University of Padua

Climate Change and Diversity: Sustainable Territorial Development (CCD-STeDe) - Master's

2023 - 2025

Focus on development alternatives, climate justice, circular economy, and social inclusion.

University of Madeira

Regional and Local Studies - Master's

2024 - 2025

Regional development through studies in culture, tourism, and governance.

University of Belas Artes

Digital marketing - Professional Course

2018 - 2019

Pontifícia Universidade Católica de São Paulo

Social Communication - Journalism - Bachelor's degree

2014 - 2019

Languages

Language

Portuguese

Mother Tongue

Language

English

Native

Language

Spanish

Professional

Language

Italian

Good

Projects

Retalhos Magazine

Founder & Editor

Retalhos is an independent magazine conceived as part of my master’s thesis in the Erasmus Mundus Programme – Climate Change and Diversity: Sustainable Territorial Development (CCD-STeDe). It amplifies underrepresented voices, weaving together investigative journalism, storytelling, and visual narratives to explore the intersections of culture, society, and the environment. Covering topics from climate change and migration to language, gender, and identity, Retalhos challenges conventional perspectives while highlighting the lived experiences of vulnerable communities.