Felipe Augusto Paludetto

• Lead global digital communications and engagement strategies to support advocacy on animal welfare, sustainable food systems, and systemic change.
• Design and deliver multi-channel campaigns combining storytelling, audiovisual content, and mobilisation strategies to drive public engagement and fundraising outcomes.
• Achieved strong organic audience growth within the first month. Produced one of the organisation’s most engaged Instagram contents, surpassing 30K engagements and strengthening digital presence.
• Develop clear and compelling narratives that connect organisational impact, evidence, and advocacy goals with diverse global audiences.
• Produce high-performing content that consistently ranks among top engagement outputs, increasing visibility and supporter activation.

• Designed and led integrated sustainability communications, donor engagement, and fundraising strategies supporting gender equality, climate justice, and social inclusion programmes across Europe and Africa.
• Conducted donor intelligence, stakeholder mapping, and market analysis to identify new institutional and private funding opportunities aligned with ESG principles and SDG targets.
• Led the production of impact narratives, sustainability reports, and donor-facing materials to strengthen accountability, transparency, and institutional credibility.
• Ensured strategic alignment of communication outputs with international ESG frameworks, SDGs, and organisational positioning.

• Led and mentored a multidisciplinary communications team, delivering integrated national and international strategies on biodiversity conservation and sustainability.
• Increased digital engagement by over 50% and media visibility by 40% through targeted campaigns, strategic messaging, and proactive media relations.
• Managed relationships with national and international media outlets, positioning the organisation as a credible voice in conservation and environmental policy.
• Designed and implemented donor engagement and retention initiatives, increasing donor loyalty by 15% and supporting the expansion of conservation funding.
• Developed crisis communication protocols to protect institutional reputation and stakeholder confidence during organisational transitions.

• Produced analytical and investigative journalism on environmental policy, climate change, sustainability, and social justice for a national audience.
• Translated scientific research, public policy, and institutional debates into accessible, evidence-based reporting that contributed to informed public discourse.

• Designed and delivered large-scale digital advocacy campaigns reaching over 1 million users, increasing engagement by 45% across key platforms.
• Advanced ESG-aligned advocacy on sustainable food systems, corporate accountability, and animal welfare.
• Managed influencer partnerships and strategic alliances, contributing to a 20% increase in online donations and supporter acquisition.
• Produced multimedia storytelling assets and internal training materials to strengthen advocacy coherence and organisational capacity.
• Supported crisis and reputational communications to ensure transparency, consistency, and public trust.

• Led donor engagement and retention strategies for a supporter base exceeding 200,000 individuals, strengthening long-term supporter value.
• Achieved a 30% increase in donor retention through advanced segmentation, personalised journeys, and CRM optimisation.
• Designed and implemented automated donor communication flows using HubSpot CRM, improving supporter experience and campaign return on investment.
• Analysed fundraising performance data and KPIs to continuously optimise digital campaigns and engagement strategies.

• Produced high-impact digital storytelling content reaching over 3 million users, increasing visibility of climate and biodiversity advocacy campaigns.
• Conceptualised, hosted, and produced the award-winning podcast “As Árvores Somos Nozes”, expanding audience engagement by 40%.
• Designed and implemented online community engagement strategies aligned with advocacy and mobilisation objectives.

• Supported the delivery of digital advocacy campaigns, press events, and public engagement initiatives.
• Assisted media outreach, press release dissemination, and relationship management with journalists and influencers.
• Produced multimedia communication assets supporting Greenpeace’s environmental and climate advocacy priorities.

Focus on development alternatives, climate justice, circular economy, and social inclusion.

Regional development through studies in culture, tourism, and governance.

Retalhos is an independent magazine conceived as part of my master’s thesis in the Erasmus Mundus Programme – Climate Change and Diversity: Sustainable Territorial Development (CCD-STeDe). It amplifies underrepresented voices, weaving together investigative journalism, storytelling, and visual narratives to explore the intersections of culture, society, and the environment. Covering topics from climate change and migration to language, gender, and identity, Retalhos challenges conventional perspectives while highlighting the lived experiences of vulnerable communities.