Communications professional with over 10 years of experience designing and delivering strategic communication plansfor climate action, sustainable development and SDG-aligned programmes. Proven background supporting global NGOs and UN-system partner organisations across Latin America, Europe and Africa. Strong expertise in institutional communication, climate policy communication, climate finance narratives, editorial planning, media relations, digital platforms and global stakeholder engagement. Demonstrated experience coordinating multidisciplinary teams, managing consultants and vendors, and translating complex technical and policy content into accessible, high-impact communication products. Advanced academic background with a Master’s Degree in Climate Change and Sustainable Development (Erasmus Mundus).
Summary
Skills
Core Competences
Strategic leadership
Leadership and Team Management
Multicultural and inclusive leadership
Mentoring and team development
Conflict management
Cross-functional Coordination
Crisis Communications
Stakeholder Engagement
Technical Skills
Excel (data analysis and reporting)
Google Analytics Facebook Insights
Meta Business Suite
Suite CRM tools (e.g. Salesforce, HubSpot)
Excel (data analysis and reporting)
KPI Tracking
Web Analytics
Search Engine Optimization (SEO)
Design and content production tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva Video editing tools (e.g. Premiere Pro, Final Cut Pro)
Audio editing tools (e.g. Audacity, Adobe Audition)
Multimedia Content Production
Content Curation
Content Governance
Digital Marketing
SEO (Search Engine Optimisation)
Google Ads / Facebook Ads
E-mail marketing (Mailchimp, Sendinblue)
WordPress or other content management platforms
HubSpot CRM
Salesforce
Work Experience
World Animal Protection
Digital Communications & Engagement Strategist
September 2025 - Now
- Lead the development and implementation of global strategic communication plans supporting climate, sustainable food systems and advocacy programmes.
- Design and execute integrated communication workplans aligned with organisational strategy and SDGs.
- Coordinate editorial planning, digital storytelling and multimedia production across global markets.
- Produce high‑performance content achieving over 30,000 organic engagements, strengthening institutional visibility.
- Collaborate with global teams to ensure consistent messaging, brand alignment and effective stakeholder engagement.
- Monitor performance indicators and prepare communications reports to support strategic decision‑making.
75inQ
Researcher in Sustainability Communications, Fundraising and Partnerships
January 2025 - November 2025
- Designed and implemented communication and advocacy strategies for women‑led initiatives addressing climate vulnerability, livelihoods and social inclusion.
- Developed knowledge products including impact reports, learning briefs and donor‑facing materials.
- Supported programmes aligned with SDG 5 (Gender Equality), SDG 10 (Reduced Inequalities) and SDG 13 (Climate Action).
- Conducted stakeholder mapping and donor intelligence processes.
- Ensured communications outputs reflected UN system terminology, localisation principles and feminist development frameworks.
SAVE (BirdLife International)
Communications & Content Manager
July 2022 - August 2023
- Coordinated national and international communication plans for biodiversity conservation and sustainability programmes.
- Supervised a multidisciplinary communications team and external service providers.
- Increased digital engagement by over 50% and media visibility by 40% through targeted campaigns and proactive media relations.
- Managed press office demands, institutional messaging and event communications.
- Developed crisis communication protocols and reputational risk management guidelines.
UOL - Brazilian Media Outlet
Journalist – Climate Change & Sustainable Development (Freelance)
January 2022 - September 2022
- Produced analytical and investigative journalism on climate change, environmental policy and sustainable development.
- Translated scientific research and public policy debates into accessible, evidence‑based editorial content.
Mercy For Animals
Digital Advocacy & ESG Communications Specialist
August 2021 - July 2022
- Developed large‑scale digital advocacy campaigns reaching more than 1 million users globally.
- Supported ESG‑aligned corporate accountability and sustainable food systems advocacy.
- Managed influencer partnerships and strategic alliances.
- Contributed to a 20% increase in online donations through integrated communication strategies.
Greenpeace
Communications, Fundraising & CRM Strategy Specialist
April 2018 - August 2021
- Led donor engagement and retention strategies for a base exceeding 200,000 supporters.
- Increased donor retention by 30% using segmentation, personalised journeys and CRM optimisation.
- Managed communication automation using Salesforce and HubSpot.
- Analysed KPIs and performance metrics to optimise engagement strategies.
Greenpeace
Digital Communications & Community Engagement Officer
September 2018 - April 2019
- Produced high‑impact digital content reaching over 3 million users.
- Developed online community engagement strategies aligned with advocacy objectives.
- Conceptualised and hosted the podcast “As Árvores Somos Nozes”.
Greenpeace
Marketing & Communications Intern
September 2016 - September 2018
- Supported digital advocacy campaigns, press relations and event communications.
Education
University of Padua
Climate Change and Diversity: Sustainable Territorial Development (CCD-STeDe) - Master's
2023 - 2025
Focus on development alternatives, climate justice, circular economy, and social inclusion.
University of Madeira
Regional and Local Studies - Master's
2024 - 2025
Regional development through studies in culture, tourism, and governance.
University of Belas Artes
Digital marketing - Professional Course
2018 - 2019
Pontifícia Universidade Católica de São Paulo
Social Communication - Journalism - Bachelor's degree
2014 - 2019
Languages
Portuguese:
Mother Tongue
English:
Native
Spanish:
Professional
Italian:
Good
Projects
Retalhos Magazine
Founder & Editor
Retalhos is an independent magazine conceived as part of my master’s thesis in the Erasmus Mundus Programme – Climate Change and Diversity: Sustainable Territorial Development (CCD-STeDe). It amplifies underrepresented voices, weaving together investigative journalism, storytelling, and visual narratives to explore the intersections of culture, society, and the environment. Covering topics from climate change and migration to language, gender, and identity, Retalhos challenges conventional perspectives while highlighting the lived experiences of vulnerable communities.
