Felipe Augusto Paludetto

• Design and execute integrated communication and fundraising strategies aligned with climate justice and gender equality initiatives.
• Research and analyze donor trends using data-driven insights to develop targeted fundraising campaigns.
• Create high-impact content for digital platforms, newsletters, and impact reports, achieving measurable engagement growth.
• Collaborate cross-functionally with program teams to ensure message consistency and brand alignment.

• Led a team of 4 professionals in implementing comprehensive communication strategies, resulting in 50%+ increase in social media engagement.
• Managed brand identity and media relations across national and international markets, enhancing organizational visibility.
• Coordinated donor engagement campaigns, achieving improved retention rates and increased fundraising revenue for biodiversity conservation initiatives.
• Executed crisis communication protocols, maintaining stakeholder trust and brand reputation during challenging periods.

• Authored top-performing articles on environmental and social topics, with one article ranking among most-read content in 2022.
• Conducted in-depth research and stakeholder interviews for Brazil's leading digital news platform.
• Delivered data-driven content that increased reader engagement and supported editorial objectives.

• Developed and executed social media strategies reaching over 1 million followers, increasing engagement by 45%.
• Created compelling content and managed influencer relationships, resulting in a 20% increase in online donations.
• Coordinated crisis communication and virtual events, ensuring brand consistency and institutional alignment.
• Produced training and onboarding materials, enhancing internal communication and staff integration.

• Managed communication strategies for 200,000+ donor database, achieving 30% improvement in retention rates.
• Implemented advanced CRM workflows and automated nurturing campaigns using HubSpot for enhanced donor management.
• Executed segmented fundraising campaigns and email marketing initiatives to boost donor loyalty and increase recurring donations.
• Analyzed performance metrics using advanced data analytics to optimize engagement strategies and maximize ROI.
• Developed donor journey mapping and personalized communication workflows.

• Produced high-engagement content for social media platforms reaching 3+ million followers.
• Hosted and produced podcast "As Árvores Somos Nozes," expanding audience reach and brand awareness.
• Created community engagement strategies with measurable public involvement and campaign success metrics.

• Supported digital campaign execution and organized press events and public engagement activities.
• Provided press relations support including media outreach, press release distribution, and journalist relationship management.
• Created multimedia content aligned with organizational mission, enhancing brand visibility and stakeholder engagement.

Focus on development alternatives, climate justice, circular economy, and social inclusion.

Explored interdisciplinary regional development through studies in culture, tourism, and governance.

Postgraduate Diploma in Digital Marketing

Bachelor's in Journalism