The 34th "Takeoff Cup" innovation and entrepreneurship competition
Group leader
September 2022 - May 2023
I led a research project for an innovation and entrepreneurship competition, where we analyzed a store's business model and its potential for replication. I was responsible for conducting field research, data collection, social interviews, writing the paper, and participating in the presentation. I played a key role in completing the majority of the work, and our team was awarded the second prize at the university level.