Animesh Mogha

Job Responsibilities:

• Lead Generation: Implementation of effective strategies for generating qualified leads.

• Brand Awareness: Elevated brand presence through strategic lead Generation Campaigns, Enhancing Visibility and Fostering Widespread recognition.

• Keyword Research: Conducted thorough keyword research for SEO and paid advertising campaigns.

• Campaign Management: Proficient in planning, executing, and optimizing campaigns via dedicated landing pages.

• Search Engine Marketing (SEM): Executed successful SEM strategies,

Optimizing bid strategies and ad performance.

• Data Analysis: Enhanced Google Adwords Campaign Performance through insightful data analysis for strategic optimization.

Current Role and Responsibilities:

• Plan, create, and manage paid ad campaigns across Google, Facebook, and Instagram to drive brand awareness, lead generation, and conversions.

• Conduct keyword research and audience targeting to maximize campaign performance.

• Monitor campaign performance metrics such as CTR, CPC, and ROI, ensuring continuous optimization for better results.

• A/B testing of ad creatives, headlines, and targeting to enhance engagement and conversions.

• Allocate and manage budgets efficiently to achieve desired outcomes while minimizing costs.

• Prepare detailed reports on spending, performance, and outcomes to align with business objectives.

• Use analytics tools to track and evaluate campaign effectiveness, identifying areas for improvement.

• Generate actionable insights from data to refine strategies and enhance future campaigns.

Key Skills:

• Expertise in Google Ads (Search, Display, and Video Campaigns).
• Proficiency in Facebook Ads Manager and Instagram Ad Campaigns.
• Strong analytical skills and ability to interpret data for informed decision-making.
• Budget management and strategic planning.
• Familiarity with tools like Google Analytics, Google Tag Manager, and Meta Business Suite.

Project Overview:

• Optimizing Ad Strategies and Maximizing ROl.

• Lead Generation.

• Targeted Advertising.

• Brand Awareness.

• Keyword Research.

• Optimization Ad.

• Landing Page Enhancement.

• Conversion Tracking.

• A/B Testing.

• Local Targeting.

• Team leadership

• Delegation

• Vendor management

• Project coordination

• Problem Solving