Personal Information

Nationality

Chinese

Visa type

408

Client Served

Lipton/Pernod Ricard/ Hermes / Pandora /Union pay (All in CHINA)

Work Experience

Myer

Sales assistant

July 2022 - Now

As a sales assistant interacts with customers in store. Main duties include welcoming customers, determining their needs, handling payments and returns, replenishing stock as needed and maintaining high visual merchandising standards.

GroupM - Mindshare

Planning manager

April 2021 - June 2022

Strategic skills

  • Provide annual media communication solutions for clients, including market trends, competitor analysis, consumer insight, covered offline media and digital (social, SEM, programmatic buy, mobile app, online video, etc.,) media.
  • Demonstrating a desire to create improvement and better outcomes through innovation / approaching things in new ways
  • Establish and deliver tracking of campaigns status and update the teams and the client in a structured and timely way.

Account and team management

  • Develop strong relationships with clients, anticipate the client’s needs and set up internal process to meet / exceed them
  • Acting with high integrity to maintain strong, collaborative, productive working relationship, work with wider teams and outsourced partners to ensure delivery that serves the client’s needs.
  • Lead briefing process and discussions with media partners,Control and improve the quality of the teams’ work output.

WHV in Australia

NA

June 2019 - March 2020

Havas Media

Planning manager

June 2019 - June 2018

Carat

Planner to Supervisor

June 2015 - June 2018

  • Manage execution of all campaign, Work closely with Production house for the ad material make sure campaign launch smoothly
  • Preparation of quarterly competitive report & regular tracking report, closely monitoring campaign performance,
  • Executed content cooperation, worked with phenomenal reality show - Rap of China,Continually think creatively, innovative opportunities that could be effectively used by clients
  • Analyze/evaluate/interpret related data and available research value to the development of media planning. Learned how to use basic media tools (CCS/iresearch/admango)

Achievement

Sliver Award :Lipton U & ME Tea together

Project manager

Challenge

In the vibrant landscape of tea consumption within China, where competition is as fierce as the flavors it offers, Lipton has set its compass to chart a unique course. In this dynamic market, where the tapestry of product categories and types weaves complexity, Lipton recognizes the need to rejuvenate its brand image.

Creative idea

In the selection of communication scene, we considerate the background of young people with busy work and chose the tea break scene. We also combined it with campus elements and added the end-of-school bell to all video materials to enhance the memorability of the materials. At the same time, it also deepens the relationship between Lipton and users through homophonic memes.

Media Strategy

  • TVC for massive impression with targeting(age, city, job) to improve TA %
  • landing

Key Achievement :

1)TTL IMPRESSION 720M 2)TTL ENGAGEMENT 4.3M 3) EC LANDING + 397% 4)YOY EC CONVERSION + 273%

Sliver Award : Absolut Night X Rap of China

Coordinate

Skills

  • Nielsen Digital / Answers /AQX Fusion /CCS/iresearch/admango

    Office 365

Education

Shanghai Sanda university

Advertising - bachelor

2011 - 2015

Languages

Language

English

Fluent

Language

Chinese

Native