Nationality
Chinese
Visa type
408
Client Served
Lipton/Pernod Ricard/ Hermes / Pandora /Union pay (All in CHINA)
Nationality
Chinese
Visa type
408
Client Served
Lipton/Pernod Ricard/ Hermes / Pandora /Union pay (All in CHINA)
July 2022 - Now
As a sales assistant interacts with customers in store. Main duties include welcoming customers, determining their needs, handling payments and returns, replenishing stock as needed and maintaining high visual merchandising standards.
April 2021 - June 2022
Strategic skills
Account and team management
June 2019 - March 2020
June 2019 - June 2018
June 2015 - June 2018
Challenge
In the vibrant landscape of tea consumption within China, where competition is as fierce as the flavors it offers, Lipton has set its compass to chart a unique course. In this dynamic market, where the tapestry of product categories and types weaves complexity, Lipton recognizes the need to rejuvenate its brand image.
Creative idea
In the selection of communication scene, we considerate the background of young people with busy work and chose the tea break scene. We also combined it with campus elements and added the end-of-school bell to all video materials to enhance the memorability of the materials. At the same time, it also deepens the relationship between Lipton and users through homophonic memes.
Media Strategy
Key Achievement :
1)TTL IMPRESSION 720M 2)TTL ENGAGEMENT 4.3M 3) EC LANDING + 397% 4)YOY EC CONVERSION + 273%
Nielsen Digital / Answers /AQX Fusion /CCS/iresearch/admango
Office 365
2011 - 2015