Profile

Driven by communication and data, I'm a diligent and detail-orientated professional with experience in managing multiple client accounts and marketing campaigns with various OKRs, budgets and strategies. Experienced in overseeing 15 accounts, focused on client retention and success while identifying new opportunities for growth that drive increased value to business.

Years of Experience

6

Residence

Newton-Le-Willows

Graduation Year

2018

Nationality

British

Skills

  • Account Management

    Natural Relationship Builder

    Digital Marketing Strategy

    Multi-discipline 360 Campaign Management

    Budgeting, P&L

    Campaign Analysis and Reporting

    UK Paid Media Awards Shortlist

    Internal & External Collaborator

    Project Management

    Google Suite

    Content Management Systems

Work Experience

Embryo

Client Services Manager

September 2022 - Now

  • Generated over £400K board value, exceeding targets through client renewals, up-sells and referred new business.
  • Campaign shortlisted for 'Best use of Meta' at the UK Paid Media Awards 2025.
  • Managing 15 clients from 1 to 6 services including: SEO, Development, Digital PR, Paid Social, PPC and Affiliates.
  • Onboarded over 20 clients, collaborating with Sales and delivery to create a kick-off deck to ensure a seamless transition.
  • Builds and maintains over 15 client relationships through excellent communication and by forming a deep understanding of the clients business, KPIs, competitors and audiences.
  • Leading marketing strategies, campaign delivery and omni-channel reporting for 15 client across multiple sectors, ensuring internal teams have everything they need to reach the client's objectives.
  • Created and presented over 25 quarterly/annual review decks detailing OKRs, ROI and future plans to a variety of stakeholders from Marketing Managers to CEOs.
  • Analyse data daily to review campaign performance and identify any potential risks, re-strategising if required to ensure campaign success.
  • Reporting monthly on the impact of campaigns in relation to set objectives using software such as Google Analytics, Search Console, Meta Business Suite , Ahrefs and in-house tools.

Digital Rewards Group

Partnerships Manager

November 2021 - September 2022

  • Developed and managed core business relationships and led successful multi-channel marketing campaigns with partners such as Pure Gym, Merlin, M&S and ODEON Cinemas.
  • Secured key partner involvement in national online and offline campaigns.
  • Collaborated with M&S on a 360 marketing campaign, launching online and in-store.
  • On-boarded 28 new partners.
  • Project managed launch of employee benefits app for PureGym and achieved a sign up rate of 76% of staff members.
  • Led the brand the outreach and launch of internal campaigns (including asset management and reporting).

American Golf

Brand Manager

May 2021 - November 2021

  • Developed and improved American Golf's relationships with key accounts such as TaylorMade, Ping, Cobra Puma and Titleist via innovating the approach to brand campaigns, budget management, internal organisation and commercial priorities.
  • Managed 1 direct report, supporting their development, holding training sessions and providing consultancy for their accounts.
  • Improved campaign delivery, structure throughout the business, account relationships and ROI for all parties by implementing new processes throughout the business.
  • Secured an additional £70K budget from key accounts.
  • Oversaw 8 key accounts and delivered campaigns across all seasons, in-store and online.
  • Increased store footfall and revenue by 35%.
  • Hosted branded ‘putting' events across several hero stores to drive brand awareness and build a community which led to pre-sale increasing by 48% YoY,
  • Managed branded marketing campaign outputs, such as in-store and OOH POS, americangolf.co.uk, email marketing, social media and events.
  • Hosted monthly strategy meetings with key accounts and SLT.

American Golf

Junior Brand Manager

August 2019 - November 2020

  • Oversaw 12 key accounts and managed numerous ‘through the line campaigns', working with internal teams and third-parties.
  • Managed multiple seasonal brand campaigns such as SS22, Fathers Day, Christmas and AW22 across.
  • internal and external teams such as buying, marketing, third parties and key accounts.
  • Led relationships with third parties, such as POS printers and influencer agencies.
  • Planned new processes to improve internal organisation and structure.

DW Sports

Brand Marketing Executive

August 2019 - November 2020

  • Managed online and offline brand marketing campaigns and delivered bespoke activation plans to internal teams, store managers and key accounts. Implemented activation briefs to improve internal organisation and re-build key account relationships.
  • Managed 11+ key brand accounts and developed the wholesaler marketing strategy.
  • Provided excellent communication to transform relationships.
  • Secured +50% extra marketing budget from key accounts due to improved campaign results, reporting and relationships.
  • Achieved strong campaign outcomes such as increased website conversion rates and footfall in stores.
  • Hosted successful AW running events in collaboration with key accounts to help drive awareness and conversion rates of new AW ranges.
  • Delivered a 360 campaign with Under Armour and Social Chain, hosting a ‘Turf Games' event to drive community engagement inline with a new product launch which achieved a sell-out SKUs.

Testimonials

Bradley Howarth, Senior Marketing Manager for New Balance UK.

I had the pleasure of working with Chloe during her time as Brand & Retail Trade Marketing Executive at DW Sports. Chloe had a clear understanding of the current failings and lack of structure in place prior to her appointment, and made it clear from the start of our working relationship how she planned to organise and strategise our partnership moving forward. Chloe was attentive to our needs and supported our brand whilst maintaining structure and focus towards her companies internal strategies and requirements. In the time we worked together Chloe lead successful collaborative campaigns and improve our confidence in DW Sports ability to work with us in a planned and efficient manner. I am confident given the opportunity Chloe would be a positive addition to anyone's team and would lead a brand into great success.

Freya Unsworth, Marketing Lead

Chloe is a professional, reliable and very organised Account Manager. During the time we worked together when she was hard working and would always ensure the partnership was working to its full potential and our needs were fully taken into account and that all our expectations were met. Chloe is a people person and it comes naturally to her to interact and deal with people and it was a pleasure working with her.

Education

Arch Apprenticeships

Marketing Digital Marketing and Creative Media Diploma

2017 - 2019

Priestley College

A-Levels: Media, Creative Writing, Philosophy

2015 - 2017

Achieved A-C grades whilst undergoing chemotherapy.

Courses and Certificates

Google Ads Certifications

Shopping, Search, Video

Advanced SEO Certification

Ahrefs

The Complete Google Analytics 4 Training

Udemy

Social Media Management

Udemy