Jianbo Sang

Job description:

Responsible for coordinating and managing the whole company's Amazon advertising and team building.

• 1. Responsible for optimizing the overall advertising process of the company and formulating advertising SOPs. Including advertising preparation process, keyword sorting process, advertising optimization rules, etc.
• 2. Responsible for training the operation on advertising knowledge, including Amazon algorithm knowledge, keyword refinement operation, advertising strategy and optimization.
• 3. Responsible for the construction of advertising team, personnel recruitment, performance assessment rules.
• 4. Responsible for organizing and analyzing the company's advertisement data, making advertisement reports, and providing optimization suggestions for operation by analyzing advertisement data. 5. Docking with the company's it department, build advertising panel, improve the efficiency of advertising analysis and optimization.

Results of work

The company's overall advertising spend was reduced from 11% to 9%, and later stabilized at 10%, saving $30k per month in advertising costs. And the overall sales increased.

The overall conversion rate of advertisement increased by 3 percentage points and ACOS decreased by 4 percentage points. Conducted advertising training for all operations to improve their knowledge of advertising. Built advertisement SOP and advertisement panel to improve the efficiency of operation placement.

Job description:

Responsible for building and managing the company's on Amazon and off Amazon advertising team from 0- 1

• 1. Coordinate the company's advertising, including Amazon ads, FB ads and some Google Ads. Responsible for advertising training for newcomers and operations, with a complete set of training courses.
• 2. Leading the Amazon brand advertising: Developing off-site Amazon advertising channels, mainly FB groups, YTB KOL, TikTok KOL, DEALS website, to increase the traffic and sales on Amazon. Accumulated collection of 1500+ KOL, successful cooperation 150+. Collected 200+ deal groups, and successfully cooperated with 50+.
• 3. Shopify operation/advertising: Leading shopify independent website from 0-1, mastering the basic operation of website building/product uploading/page optimization/website layout design, etc.; promoting the independent website through FB ads, Google ads, and KOL marketing.
• 4. Wayfair/Walmart development and operation: leading the product stationed on the Wayfair and Walmart platform, responsible for product operation and advertising, both platforms to achieve daily sales of 10+.
• 5. Team Management: Organize regular team meetings to summarize the current work progress of each section and the implementation of the program, give appropriate advice on specific issues and implement the results; follow up on the progress of the project, and adjust the program in a timely manner; docking with the sales department to understand the needs of the sales and provide appropriate promotional assistance.

Job description:

Responsible for itom lighting category's Amazon advertising and management of the advertising team

• 1. Advertising plan development: Combined with the department's business plan, coordinate all advertising resources and reasonably allocate them to each team.
• 2. Advertising data analysis and optimization: responsible for the whole process of product advertising management, timely adjustment of advertising strategies through various advertising reports, summarize the experience of advertising; optimize on-site and off-site advertising channels to maximize the overall ROI.
• 3. Personnel training and performance appraisal: Responsible for the selection, management and training of the entire advertising team; develop relevant advertising courses and sharing according to the situation; make reasonable staff arrangement and division of labor for departmental or company projects; responsible for advertising appraisal of monthly, quarterly, and yearly indicators.
• 4. Independently developed Wayfair platform and responsible for its operation, with sales rising from 0 to 40k USD/month in 3 months and gross margin of 45%.

Results of work

Took over the lawn lamp products, daily sales from 100 orders successfully pushed to daily sales of 500 orders, later stabilized in the BSR, the total sales of products in the category more than 1,000 orders. Overall advertising ACOS from 30% down to 15%, CVR from 20% to 30% +, advertising spend from 3.5% to 1.5%.

Job description:

Responsible for US Vacuum Cleaner's APA advertising and globle AMS advertising. Analyzed and evaluated the ROI of different channels (APA/AMS) and optimized the ad budget for each channel. In the first year after taking over, the total ad spend of the department was reduced from 5.3% to 3.5%, saving $400k in ad spend. Ad sales increased by 600k USD, acos decreased by 6 points, cvr increased by 5 points. Develop advanced advertisement courses to enhance team member's knowledge of onsite and other mainstream marketing channels.

Results of work

Took over DE ams account for handheld vacuum cleaner promotion, ad sales went up from 10k euros in January to 90k euros in December, ad acos reduced from 29% to 6%. cvr increased from 6% to 14%. Helping DE handheld vacuum cleaners hit the BSR.

Responsible for AMS advertising for departments 5.