Gamal Irmiya

• Researched and created the visual foundation for Listerine's brand refresh, boosting engagement among users aged 18-35 and improving brand sentiment scores.
• Produced over 200 assets, including pitch decks, visuals, icons, and banners.

• Established and integrated the visual identity, improving customer recognition and brand cohesion within the first year.
• Developed logos and visual systems for 2 sub-brands.
• Managed social media designs, creating over 30 visuals monthly.
• Directed a campaign expanding the market in northern Nigeria, adding 30,000 vendors in five months.
• Streamlined the design approval process, reducing turnaround time by 20% and increasing overall productivity.
• Conducted regular tests of new design concepts, leading to positive customer feedback and a stronger brand perception.

• Transformed brand image to a medical technology pioneer; increased brand awareness and website traffic in six months.
• Built UI/UX for the website, transitioning from WhatsApp and phone bookings to a streamlined online system, reducing booking chaos and enhancing patient data management.
• Created over 70 visual assets like social media designs, google ads, presentations, posters and billboards.

• Revamped brand identity, leading to improved customer perception.
• Collaborated on technical illustrations, enhancing clarity and reducing delivery time.
• Improved the company website's user interface, leading to a smoother user experience.

• Launched and implemented a new visual branding, improving brand awareness, customer recall and recognition.
• Designed UI for MVP and V2, streamlining the registration process and reducing required time.
• Developed UI/UX for 3 other sub products.
• Co-Produced and edited engaging vox pops, significantly boosting social media reach.
• Wrote blog posts, increasing visitor time on the site and boosting blog subscribers by 30% over six months.
• Led weekly design sprints and workshops, improving collaboration between the design and development team.

Gamal Alexander