Lin Yanyu

Achieved an A+ for my graduation research, which was selected as an exemplary paper for the department's official publication.

As an intern, involved in projects with various companies including a cosmetics brand (S), an airline company (D), telecommunication giants (A & K), and an e-cigarette brand (G), assisting with preliminary user analysis and strategic planning.

/ Data Collection & Customer Insights Analysis: Utilized various tools and online resources for data collection. Conducted in-depth user persona analyses across diverse sectors, and uncover genuine customer needs from their perspective.

/ Competitive and Cross-industry Analysis: Evaluated competitor offerings and extracted best practices from parallel industries to innovate and strengthen clients' product positioning.

/ Strategic Proposal Development: Within personal assignments, independently analyzed both customer and brand benefits while ensuring a balanced consideration of service costs and anticipated returns to craft pragmatic strategies.

/ UI Design & Visualization: Designed UI mockups to clearly and compellingly illustrate strategic concepts when presenting.

/ Team Collaboration: Engaged frequently with leadership and team members for ongoing enhancement of my ideas. Collaborated with international teammates in diverse teams, enhancing my communication skills, language proficiency, and understanding of effective teamwork.

Completed a three-day intensive internship at a pharmaceutical company, participating in group projects and gaining a preliminary understanding of Clinical Operations, Marketing, Drug Development, and Medical departments.