Yasser Abdallah Alhaimony

Through Amazon's Ads, we succeeded in delivering three of our products to be on best sellers page on the Amazon UAE in many categories:

Bathroom Fixtures: https://www.amazon.ae/gp/bestsellers/home-improvement/12355881031/

Showers & Shower Parts: https://www.amazon.ae/gp/bestsellers/home-improvement/12356213031/

Kitchen & Bath Fixtures: https://www.amazon.ae/gp/bestsellers/home-improvement/12355813031/

Tools & Home Improvement: https://www.amazon.ae/gp/bestsellers/home-improvement/

I managed to raise our E-Commerce sales by 120% in one year.

I optimized the site using more than 80 Keywords and I managed to get the first rank on Google search results for about 20 keywords and a rank on first search result page for more than 30 keywords. Organic impressions increased from 17K(Jul 2019-Oct 2019) to 80K (Nov 2019-Feb 2020) and organic sessions increased by 106%

Started from 0 downloads, we've managed to get more than 400K downloads in less than one year with a conversion rate of 22% and CPA $0.07

I managed to train more than 60 trainees from Tourism Sector in Egypt to become Google Ads certified.

-Create and implement an acquisition marketing plan across core digital channels primarily across PPC and Paid Social but also in SEO and growing new underutilized channels.

-Drive volume though focussing on the bottom of the funnel and ensuring that the pages are built with conversion in mind.

-Responsible for the paid media, owned media, and earned media marketing mix ie PPC, SEO, Paid Social, Affiliate.

-Reviewing and understanding our customer needs, motivations, and purchase behaviors and reporting back to the wider business.

-Collaborating with the marketing operations manager and product teams to ensure data/trends are being used to make Informed decisions to scale growth.

• Manage all online activity in relation to traffic acquisition, sales and reporting.

• Plan and execute all digital marketing campaigns across SEM, SEO, Display and email marketing and social media.

• Managing and optimizing all Amazon Advertising campaigns (Amazon Ads) for different products.

• Direct the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence to predetermined strategies.

• Track campaigns, build reports, present findings, and make recommendations based on KPIs.

• Lead key initiatives and new projects, such as landing page testing, ad copy testing and keyword research.

• Build, grow, and optimize online marketing programs through SEM and SEO.

• Lead key initiatives and new projects, such as landing page testing, ad copy testing and keyword research.

• Create, optimize, and execute campaign changes to Google Ads including review, and optimize PPC ad copy, keyword research and generation.

• Track campaigns, build reports, present findings, and make recommendations based on KPIs.

• Participate in forming effective paid search strategies.
• Launch new ppc campaigns on Google Ads and optimizing current campaigns.
• Monitor budgets and overseeing ads platform accounts.
• Track KPIs to assess performance and pinpoint issues.
• Produce useful reports for management.
• Suggest and develop new campaigns across multiple channels.
• Keep abreast of PPC updates and SEM trends.

• Track conversion rates and making improvements to the website.

• Responsibility for planning and budgetary control of all digital marketing

• Utilize a range of techniques including paid search, SEO and PPC.

• Manage online brand and product campaigns to raise brand awareness. •

• Improving the usability, design, content and conversion of the company website.

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• Devise strategies to drive online traffic to the company website. • Track conversion rates and making improvements to the website. • Develop and manage digital marketing campaigns. • Utilize a range of techniques including paid search, SEO and PPC. • Oversee the social media strategy for the company.

• Deliver an AdWords course in TVET educational program for tourism sector in Egypt (sponsored by EU). (Cairo-Luxor-Sharm Elshiekh - Hurghada).

• Develop and implement of the Brand strategy.

• Develop the marketing strategy for new and existing products.

• Oversee implementation of the Marketing strategy including campaigns, events, digital marketing, and PR.

• Manage social media presence and direct programs to improve social media reputation and recognition.

• Perform investigation on prospective consumer credit reports being disputed.
• Make preliminary decisions after reviewing credit reports and send for final approval from managers.
• Reviewed credit reports and financial statements to determine credit worthiness and provide offers.

(In Progress)

Grade: A+

Grade: Good