Bright Power Semiconductor
FAE Manager
March 2015 - Now
Field Application Engineer (FAE) - SMPS Driver IC
Specializing in LED drivers, home appliance module power supplies, adapters, PD chargers, and BLDC driver MCU hardware and software support.
2016-2018
Led FAE support for the Indian LED lighting market, contributing to the team's growth from the ground up to become the market leader in just two years. Achieved annual shipments of 300 million IC units.
2018-2019
Transitioned to Application Engineer (AE) Manager, overseeing a team of eight. Managed the General Lighting Product line, which included new IC verification, trial production scheduling, inventory management, market research, and product promotion. Defined new products in collaboration with cross-functional teams. Successfully introduced a new linear IC that replaced traditional SMPS solutions in the Indian market, revolutionizing the bulb market and resulting in over 1.5 billion units shipped to date.
2019-2024
Returned to the role of FAE Manager, leading the team in developing BLDC driver solutions, including both hardware and software. Contributed significantly to projects involving industrial fans, high-speed hair dryers, and ceiling fans. Our ceiling fan solution now achieves 300,000 units per month in the Indian market, establishing our dominance in this sector once again.
2024 - Present
Focused on driver ICs for PD chargers for cellphones, achieving a standby power consumption of less than 5mW. Successfully passed rigorous testing from a leading global smartphone company. Provided guidance and support to customers in debugging their projects, with mass production planned for the upcoming year.