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Summary

  • Global talent with practical experience in marketing and an F4 visa.
  • Master's degree in International Business from Yonsei University.
  • Completed a thesis on the impact of EMNCs’ Foreign Direct Investment on ESG Greenwashing.
  • 6 months of experience in product planning and strategic marketing at Shanghai Lirenliang Cosmetics Co., Ltd.
  • Conducted online promotions and collaborated with TikTok influencers for live broadcasts.
  • Managed inventory and analyzed sales data on the Taobao platform.
  • Expanded brand marketing through online and offline platform partnerships.
  • Interned at Ezuyisi, supporting international e-commerce operations and data analysis.
  • Experience in online sales targeting the US and European markets through eBay.
  • Developed promotional strategies and managed stock to prevent out-of-stock situations.
  • Strong skills in data analysis, marketing strategy, and brand promotion.
  • Proficient in English, Chinese, and business negotiation.
  • Holds certifications in data analysis and social media marketing.
  • Recognized for teamwork and leadership in university projects and extracurricular activities.

Years of Experience

6 months

Residence

Incheon, Bupyeong-gu, Bupyeong-dong

Graduation Year

2022

Age

25

Title

Global Talent with Marketing Experience

Marital Status

Not specified

Birth Date

1999

Graduated From

Ningbo University of Technology

Nationality

Korean-Chinese

Work Experience

Shanghai Lirenliang Cosmetics Co., Ltd.

Marketing Staff

September 2022 - February 2023

An online cosmetics and food marketing and retail service company. As of 2023, the company recorded sales of RMB 4.762 billion, with 1,500 employees.

  1. Strategic Marketing

▶Plan online promotions to boost sales (e.g., National Day, Singles’ Day)

▶Conduct live-stream promotions with TikTok influencers (e.g., Li Jiaqi, Da Zuo, etc.)

▶Research consumer needs and compare with competing products

▶Analyze retail store performance to increase live-stream sales revenue

  1. Supply Chain Management

▶Manage inventory of manufactured products

▶Analyze new product sales data on the Taobao platform

  1. Brand Marketing

▶Expand entry channels into online and offline platforms (e.g., Freshippo, Sam’s Club)

▶Plan promotional shoots for new products to maximize platform exposure

Ezuyisi

part-time job

March 2025 - August 2025

A Korean venture company specializing in selling the latest fashion products online.

1. Online Product Sales

▶Managed product sales on the eBay platform targeting the U.S. and European markets, improving average click-through rates through SKU registration and optimization

▶Planned and executed various promotional strategies such as limited-time discounts and bundle sales, contributing to an increase in average order value

▶Handled daily inventory monitoring and restocking plans to prevent stockouts of popular items and promptly clear slow-moving products

2. Overseas Market Planning

▶Managed operations of the Chinese SNS platform Xiaohongshu , planning and uploading content that targeted the latest Korean fashion trends

▶Collaborated with Chinese influencers and bloggers to film promotional videos and performed video editing

Ningbo Guangbo Co., Ltd.

Intern

January 2022 - July 2022

Founded in 1992, the company is a modern corporate group engaged in office stationery, printing paper products, plastic products, and import & export trade. It owns 25 wholly-owned subsidiaries and has overseas branches in Los Angeles and Hong Kong, with approximately 3,000 employees.

1. International E-commerce Operations

▶Support for cross-border e-commerce platform operations (Amazon, eBay, etc.)

▶Assistance with processing and analyzing sales data on online platforms

▶New product launches, listing creation, and keyword writing

▶Order follow-up management to resolve product-related issues

Skills

  • Data Analysis

    ADsP Data Analysis Specialist

    Tableau

    SQL

    Excel

    Google Analytics

  • Language Proficiency

    English

    Chinese

    Business English

    Korean

  • Marketing Skills

    Brand Marketing

    Market Analysis

    Event Planning

    Online Promotion

    Product Planning

  • Computer Skills

    PowerPoint

  • Negotiation Skills

    Negotiation Skills

Languages

Language

Korean: 

TOPIK Level 6

Language

English: 

TOEIC 805

Language

English (Speaking): 

IH

Language

Chinese: 

Business Proficiency

Education

Ningbo University of Technology

Information and Computing Science - Bachelor's Degree

2018 - 2022

Yonsei university

International Business - Master's degree

2023 - 2025

Projects

Internet+ College Student Innovation and Entrepreneurship Competition

1.Conducted market research and analyzed the current status of natural cosmetics at the university 2.Created promotional PPT materialsConducted market research and analyzed the current status of natur

A research and production enterprise based on professional knowledge and national technology invention awards, operating a campus skincare brand with natural efficacy.

1. Competition-related Tasks

▶Conducted market research on “Lyeowon” natural skin protection products

▶Researched consumer demand

▶Analyzed product appearance and functional ingredients

▶Carried out market analysis on college students’ usage situations

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