John Tan

Overseeing the Redmi Note series and Xiaomi tablet portfolio in the Malaysia & Singapore region.

• Manage to regain M/S No.1 during Q4 23',
• Responsible for the end-to-end product lifecycle management, from conceptualization to launch and post-launch optimization
• Develop market analysis, product strategy development, product roadmap planning and Go-To-Market strategy
• Execute marketing programs to ensure meeting targets and KPI via project management
• Performance tracking and Optimation thru analyzing product performance metrics, customer feedback, and market trends to identify areas for improvement and drive continuous optimization initiatives
• Stakeholder Communication: Serving as the primary point of contact for internal stakeholders, external partners, and customers, providing regular updates, addressing concerns, and soliciting feedback to ensure alignment and satisfaction
• Product Evangelism: Actively promoting products through various channels, including media engagements, industry events, and customer-facing activities, to enhance brand visibility and drive product advocacy.
• SCM (Supply Chain Management) co-ordination & operation

• Majoring in Mobile division's Mass models (A series)
• Strategize and develop whole growth and business direction of the category/ categories assigned
• To develop product marketing plan, co-ordination & assist the execution of marketing plans
• Assist in managing product positioning, pricing & promotions
• Responsible for marketing and product management for the product assigned
• Responsible for targets setting, overall direction and profitability of product
• To plan, develop and execute the marketing programs in order to meet the targets
• Conduct market research activities and periodic product training to the relevant parties
• Managing overall stock aging status for product assigned
• SCM (Supply Chain Management) co-ordination & operation.

• Majoring in Mobile division's Accessories
• Manage to hit given annual target at x3 growth
• Strategize and develop whole growth and business direction of the category/ categories assigned
• To develop product marketing plan, co-ordination & assist the execution of marketing plans
• Assist in managing product positioning, pricing & promotions
• Responsible for marketing and product management for the product assigned
• Responsible for targets setting, overall direction and profitability of product
• To plan, develop and execute the marketing programs in order to meet the targets
• Conduct market research activities and periodic product training to the relevant parties
• Managing overall stock aging status for product assigned
• SCM (Supply Chain Management) co-ordination & operations.

• Supported in Flagship (S Series), Mass model (A Series) and Tablet
• Supports product manager in strategies and develop whole growth and business direction of the category/ categories assigned
• To plan, develop and execute the marketing programs in order to meet the targets
• To develop product marketing plan, co-ordination & assist the execution of marketing plans (Festive and flash sales)
• Assess current competitor offerings and seek opportunities for differentiation.