El Hayah International Academy
Public Relations Assistant
January 2011 - December 2015
Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition, and industry trends.
Studied objectives, promotional policies, or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Responded to requests for information from media or designated appropriate spokesperson or information source.
Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis, and leveraging competitor research.
Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
Performed duties in accordance with all applicable standards, policies, and regulatory guidelines to promote a safe working environment.
Managed quality assurance program, including on-site evaluations, internal audits, and customer surveys. Actively listened to customers, handled concerns quickly, and escalated major issues to the supervisor.