Xinrui Li

· Acted as the distributor and representative of a European NGS (Next-Generation Sequencing) kit and service provider in China and Japan (both kits and service).

· Managed the entire process from market research, technical support, and pricing to product campaigns.

· Developed and executed business strategies to expand the market presence of a Chinese AI biotech company in Japan.

· Provided comprehensive technical support and training to clients, ensuring successful product adoption and customer satisfaction.

· Conducted competitive analysis and identified market opportunities to drive sales growth.

· Established and maintained strong relationships with key stakeholders, including clients, partners, and industry experts.

· Conducted in-depth marketing analysis and delivered actionable, comprehensive reports for the agriculture, feed, and food & beverage markets upon customer request. Provided strategic recommendations based on market analysis to help clients make informed business decisions.

• Channel management of European distributors and key accounts. Led the sales and marketing efforts, resulting in a 20% increase in the non-Covid19 recombination protein segment.
• Worked in CEO office with cross-functional teams to establish a branch in Switzerland, develop German and Japanese websites, launch online campaigns, and improve Search Engine Optimization, while working with product development to introduce new products on the market.

Business Description: decentralized site management organization, CRO, Artificial intelligence biopharma

• Identified and evaluated partnership opportunities and coordinated collaborative projects with pharma partners.
• Coordinated with The Yuan (Media subsidiary of Evomics) to publish market reports and analysis reports with internal and external stakeholders.
• Developed and executed a BD strategy that aligned with the company’s overall goals and objectives.

• Led and managed sales and marketing efforts for Japan, South Korea, Taiwan, Israel, South Africa, Pakistan, etc, resulting in more than 50% CAGR, managed a budget of 7+ million USD; gross profit exceeded the target.
• Channel and distributor management in regions of Japan, South Korea, and Taiwan, developed and implemented strategies to increase brand recognition and drive growth. Exceeded sales targets by developing and managing key accounts in South Korea (top 5 key accounts of Novogene in 2018), Japan, and Taiwan.
• Analyzed market trends and customer feedback to identify opportunities, developed and executed strategies for long-term growth (3 and 5 years plan), resulting in the setting up of a Japanese branch (K.K.) and a potential lab partner in both Japan and the Middle East.
• Built up and managed a team of 15 people, including 4 non-Chinese employees (temporarily managed the whole APAC team of 50+ people for three months), responsible for sales, customer service, recruitment, and P&L. Conducted regular training sessions to enhance skills and knowledge of the team, two members have been listed as Novogene high-potential, high-performance employees.
• Collaborated with cross-functional teams to streamline processes, develop CRM/CSS systems, recruit college graduates, and with IPO office to complete financial audits, conduct interviews (online, offline), analyze financial data, etc.

• Conducted primary and secondary market research to identify trends, opportunities, and insights in the industry.
• Developed and maintained databases and competitor intelligence systems to support business intelligence efforts.
• Analyzed data to provide actionable insights to support decision-making processes.
• Provided internal consultation and customized reports based on regional requests.
• Developed and implemented data-driven strategies to support business growth and decision-making processes.
• Collaborated with cross-functional teams to identify and solve business challenges.
• Built dashboards and reports to visualize complex data and communicate insights to stakeholders.
• Designed and executed data mining methodology to extract relevant information from large datasets.

• Developed and implemented effective sales and marketing strategies to achieve revenue targets.
• Conducted intensive customer visits for local business development.
• Organized and attended conferences and workshops.
• Provided on-site training, seminars, technique support, and customer service.
• Project management of online projects.
• Led a team of 4 people to drive market growth.

• Maintenance of communication and relationships with key government stakeholders.
• Opportunity and business development with key stakeholders in both academic and education sectors.
• Project management of Atypon's application in academic misconduct detection.
• Project management and coordination with a well-known Chinese online healthcare company.
• Gathered intelligence on dynamic regulatory and market information, tracked government policies and regulations promptly and collaborated with internal stakeholders to support strategy.
• Tracked and responded to PR crisis alerts.

• Genomics analysis, protein function modeling, and prediction; molecular clone and new enzyme discovery

• Gene expression profiling, phylogeny analysis about atherosclerosis development on genetic base
• Farm work and physiology lab work