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Summary

Results-driven Marketing professional with over 8 years of experience in telecom and consumer marketing, specializing in Customer Value Management (CVM), campaign management, and proposition development. Proven track record in achieving revenue targets by launching and enhancing prepaid offers, leading cross-functional teams, and optimizing campaign performance. Strong analytical mindset with hands-on experience in measuring campaign success, improving processes, and ensuring excellent customer experience.

Birthdate

12/10/1996

Nationality

Egyptian

Marital status

Exempted

Military status

Married

Work Experience

e& Egypt

CVM Propositions Analyst || Super App Digital Services.

January 2026 - Now

  • Achieving CVM revenue target by developing prepaid new propositions/enhancing existing ones catering for Mass & targeted CVM products.
  • Measure the success of new/existing CVM activities and maximize their profit.
  • Lead cross functional teams to launch new CVM activities, ensuring optimum customer experience.

e& Egypt

Marketing Campaign Design Senior Specialist || CVM & Customer Experience.

September 2021 - December 2025

  • Led and executed campaigns with cross-functional teams, ensuring timely delivery and smooth operations.
  • Improved business performance by solving issues, enhancing processes/scripts, and applying new ideas.
  • Supported colleagues through knowledge sharing while raising critical issues beyond scope when needed.

e& Egypt

Retail Team Leader.

September 2019 - August 2021

  • Oversee daily store operations, ensuring smooth workflow and excellent customer service.
  • Drive sales performance by promoting e& Egypt products/services and achieving targets.
  • Train, coach, and support staff to enhance skills, productivity, and customer satisfaction.

Smart Gym

Payroll and Financial Reporting Specialist.

February 2016 - August 2019

  • Calculated wages, deductions, benefits, and taxes in compliance with policies.
  • Maintained confidential payroll records and resolved payroll discrepancies.
  • Collaborated with HR and prepared payroll reports for management review.

Education

Faculty of commerce - Cairo University

Accounting - Pass

2014 - 2018

Courses and Certificates

Graphic Design, Russian Cultural Center

Skills

  • Core Skills

    Communication Skills

    Problem Solving

    Time Management & Prioritization

    Teamwork & Collaboration

    Adaptability & Continuous Learning

  • Technical Skills

    CVM

    Campaign Management

    Proposition Development

    Performance Analysis

    Stakeholder Management

Languages

Language

Arabic: 

Mother Tongue

Language

English: 

Very Good

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