Yinan Yang

Relevant modules: Philosophy and Research Design, Quantitative Research Methods

Dissertation: Using large samples of empirical surveys to discuss gender differences. Designed, distributed the questionnaire, and received over 500 valid questionnaires. Checking, investigating and processing large amounts of data. The title is Are women more intolerant of corruption.

Technical Systems Used: Microsoft Excel, IBM SPSS, Stata

• Planning & Prioritizing: Collecting and obtaining newsworthy events and people through interviews, surveys and observations. Researching the background of the interviewees and maintaining accurate timeline document to include all relevant information and responding to emergencies for the on-site interviews and filming.
• Communication & Expression: Choosing the appropriate interview setting, questioning style and content. Setting up a variety of questions during the interview to ease the atmosphere and create a positive interview environment. For example, in some sensitive news cases, it is important to keep information about the interviewees confidential and to start with a relatively relaxed conversation to dispel any doubts and thus ensure proper communication between us.
• Self-motivation: Produced a planning report for a TV feature film and progress reports were followed up as filming progressed, which was shared with the wider project team.
• Time-conscious: The work department was responsible for the daily news broadcast at 19:00. The video materials shoot in the morning was immediately edited into valid footage and press releases were prepared before submitting to the post-production department. And allowing sufficient time for the post-processing department.

• Content Creation & Management: Developing purposeful plans and strategies for creating content. Creating different types of content for different channels and audiences. For example, posting e-books and long articles on websites and blogs, interactive content and short videos on social media platforms. Reviewing content and recruiting more creators. As the buzz builds, more potential viewers are drawn to the upcoming films.
• Digital Marketing: Responsible for running official social media accounts and managing online communities. Distribution of publicity materials (including posters, slogans and trailers) to different platforms. Collaborating with a number of social media influencers. The film Lost in Apocalypse had 3.46 million views on its first day of release.