Residence
Cairo, Egypt
Years of Experience
13
Personal Information
Education
- 2022, Ph.D. in Public Relations & Marketing
Faculty of Mass Communication, Cairo University
First Honours.
Title: The impact of organizational factors on the reality of digital marketing in Egyptian organizations: A comparative study on a sample of organizations operating in Egypt
- 2016, M.Sc. in Public Relations & Marketing
Faculty of Mass Communication, Cairo University
Excellent
- 2010, BA in Mass Communication
Faculty of Mass Communication, Cairo University
Very Good with Honor
Work Experience
The British University in Egypt
Lecturer
July 2022 - Now
- Lecturer in the IMC dept., Faculty of Communication & Mass Media.
- Employability unit Head.
- Recruitment unit Head.
- Head of standard in the Quality Control Unit.
British University in Egypt
Assistant Lecturer
September 2017 - June 2021
- Assistant Lecturer at the IMC dept., Faculty of Communication & Mass Media.
- E-module File Coordinator.
- Prep Year Coordinator.
- Member of the Quality Control Unit in the faculty.
International Higher Media Institute, El-Shorouk Academy
Teaching Assistant
September 2011 - September 2017
- Teaching Assistant at the PR & Advertising Department. (2011-2016)
- Assistant Lecturer at the PR & Advertising Department. (2016-2017)
- Member of the Quality Control Unit in the faculty.
- Member of the Exam Control Committee.
Tanweer Enlightenment Group
Global Marketing Coordinator
August 2010 - August 2011
- Global Marketing Coordinator.
- Public Relations Coordinator with worldwide clients and media producers.
Publications
Research paper , 2022
https://sjocs.journals.ekb.eg/article_269965.html
Hussein, M. (2022). “The effectiveness of websites and social media networks in achieving the success of digital marketing for Egyptian organizations.” Scientific Journal of Public Relations and Advertising Research, 24(1), pp. 571-613
Research paper, 2023
https://sjocs.journals.ekb.eg/article_337099.html
Hussein, M. (2023). “The impact of organizational factors on the reality of digital marketing For Egyptian organizations: a field study.” Scientific Journal of Public Relations and Advertising Research, 26(2), pp. 447-492
Research paper, 2024
Impact of Digital Marketing on prospective students' enrollment decisions for choosing Higher Education Institutions in Egypt.
(publishing in progress)
Seminars/workshops -2023
-
3rd Middle East Education Thought Leadership - Forum
-
Ethics in educational systems - workshop attendee.
-
interpersonal skills in educational administration- presenter.
-
Session moderator in FCMM 7th conference: Media Business Models: Trends and Challenges.
Courses and Certificates
Arab Women Leadership Diploma, 2022
Administrative and security sciences training center, Ministry of Interior
Reuters Newsroom Digital Journalism Foundations course, 2021
Middle East Thought Leadership Forum, 2021
TNE opportunities and challenges in Morocco (Webinar), 2021
Digital Transformation Diploma (7 modules), 2021
The Middle East Forum for Opinion Leaders in Education, 2021
Fundamentals of Digital Marketing, 2020
Interactive Online Learning tools and techniques workshop, 2020
NAQAAE Courses, 2019
Skills
Soft Skills
Communication
Leadership
Critical Thinking
Problem Solving
Collaboration
Hard Skills
Teaching Plans
Mentoring
Computer Skills
Assessment
Developing Materials
Learning Strategies
Delivering Lectures
Research writing