Sabreen Mohamed

As a freelance Social Media Specialist, I collaborated with various brands across different industries to strengthen their digital presence and boost audience engagement. My work focuses on developing effective content strategies, managing daily social media operations, and delivering measurable improvements in brand visibility.

Key responsibilities include:

• Developing tailored social media strategies working to strengthen brands' visions and missions.
• Creating high-quality, engaging content.
• Analyzing insights and performance metrics to enhance reach, and engagement.
• Managing content calendars, scheduling posts, and maintaining a consistent voice across channels.

Collaborated with Melu Egy, a beauty brand specializing in lip care products Through a combination of strategic content creation, trend-aligned videos, and audience-targeted engagement, the brand experienced significant growth.

Key Achievements & Responsibilities:

• Created engaging, high-quality beauty content tailored to Melu’s brand aesthetic and customer interests.
• Helped grow the follower base by 1000% from 1K followers to 11K followers
• Utilized trend-based content and effective storytelling to boost visibility.

Partnered with Izla EG, a modern fragrance brand, to enhance their online presence and strengthen their positioning within the beauty and lifestyle market; focused on creating high-quality, aesthetic content that aligns with the brand’s identity and appeals to fragrance enthusiasts.

Key Contributions & Responsibilities:

• Developed a visually appealing and on-brand content showcasing Izla’s fragrance collections.
• Built a strategic posting plan designed to increase engagement and brand awareness.
• Engaged with the audience through comments, interactive features.