Wine Tourism - Communications Strategy - Project Management

Summary

Journalist with 10 years of diversified experience in the wine industry, solid background in wine education and content marketing, and WSET3 certification. Conceptualized the communication strategy and conceived and implemented a comprehensive wine education program at what is today the largest wine e-commerce in Latin America, for which is working remotely as a consultant. Has lived in Spain, France and Portugal while pursuing a Master's degree in Wine Tourism Innovation and is now committed to contributing to the dynamization of the wine industry in Portugal through wine education and tourism.

Based in

Porto, Portugal

Nationality

Brazilian

Date of birth

15.08.1991

Work Experience

Winalist

Part-time Business Developer (Remotely in Porto, Portugal)

January 2021 - Now

Manages the growth and development in Portugal of an online booking platform for enotouristic experiences

Evino

Part-time Professional Taster & Head Writer (Remotely in Tarragona, Bordeaux and Porto)

October 2018 - Now

Tastes and and evaluates wine samples from across Europe for purchase decisions at one of Brazil's top wine importers
Co-wrote and edited a 500-page book on wine regions, service and production

Casa de Mouraz

Assistant Winemaker (Dão, Portugal)

September 2020 - November 2020

Assisted with vineyard, winery and warehouse work during harvest time

JM Wines

Marketing Intern (São Paulo, Brazil)

December 2019 - December 2019

Coordinated a wine education program, taught and managed wine service for 200+ people in two weeks
Helped develop sales strategies and managed wine service at the French bistrot L'Aperô

Quinta do Convento de São Pedro das Águias

Harvest & Winemaking Intern (Douro, Portugal)

September 2019 - October 2019

Assisted with vineyard, winery and lab work during harvest time

Evino

Sommelière & Head of Content (São Paulo, Brazil)

March 2013 - August 2018

Created the company's first ever work on branding and tone of voice
Led a 8-person creative team, focusing on strategic planning for cross-channel content production in constant innovation
Designed and implemented a 50-hour long wine educational program for the staff, leading 3 other Somms
Consistently managed goal-driven projects with multiple teams
Conducted weekly meetings for a 30 person marketing team, establishing processes and marketing campaign strategies

Skills

Enotourism Experiences
Communications Strategy
Leadership
Public Speaking
Content Marketing

Education

Universitat Rovira i Virigili, Université de Bordeaux, Universidade do Porto

Wine Tourism Innovation - Master

2018 - 2020

Universidade de São Paulo

Latin Language and Literature - Bachelor (incomplete)

2017 - 2018

Universidade Presbiteriana Mackenzie

Journalism and Social Communications - Bachelor

2009 - 2012

Languages

Portuguese:

Native

English:

Native

Spanish:

Professional

French:

Professional

Lectures

Guest Lecturer at Content Summit (São Paulo, Aug 2018)

conference titled 'Content Marketing beyond Social Media' for a 400 people audience

Opening Lecturer at 2nd International Research Workshop in Wine Tourism (Sep 2020, Online)

conference titled 'Wine tourism as a means towards economic viability for the wine industry in the Canary Islands: recommendations for a sustainable development' for a 50 people audience

Guest Lecturer at V Encuentro de AgroEnoturismo de Canarias (Nov 2020, Online)

conference titled 'Wine tourism in the Canary Islands: Challenges and Perspectives' for a 40 people audience

CVRest

Lana Ruff