Experienced Operations with extensive experience in digital marketing campaigns, paid-user maintenance and reseller management. Own abundant Multi-Culture Communication Experience.
Summary
Work Experience
Bigo Technology
Operations
September 2022 - Now
- Responsible for the performance of Indonesian Users in-app. Improve user activeness performance & Converting unpaid players to consume and boost spenders recharge by launching abundant online and offline events, providing customized service to hig-value spenders. Directly bring 25 new spenders and convert them to recharge 460k USD in-app.
- In charge of long-term Maintenance of high-value users, including designing and optimizing the VIPs' privilege system and building up the local CS team to improve user experience.
- Managing platform business partners by conducting monthly reseller events and handling special requests, as well as finding potential new cooperation chance in Indonesia to achieve growth target. Contribute to bringing 5 new business partners in tenure.
Wandousiwei Technology
Social Media Operations
March 2021 - September 2021
- Responsible for the official social media account operation to acquire potential customers, starting from building up Company's Facebook, Instagram, and Wechat official accounts, generating the daily content and running online marketing campaigns. Successfully bring up to 6k+ fans for Facebook account in the first 3 months.
- Handle potential customer requests in Facebook, deliver the product selling points, and cooperate with the sales team to convert the users. Contribute to 100 new paid customers from the single channel monthly.
- Organize user surveys with target audience by applying telephone and questionnaire interviews.
Education
University of Warwick
Centre for Interdisciplinary Methodologies - Master of Arts
2019 - 2020
Wuhan University
School of Information Management - Bachelor of Arts
2015 - 2019