Results-driven Business Analyst with expertise in data analysis, process optimization, and strategic decision-making to enhance student enrollment, course performance, and business growth in a foreign language institute. Skilled in leveraging data-driven insights to improve marketing strategies, optimize operations, and drive revenue.I have a proven track record in enhancing data-driven decision-making with ARS Marketing Pvt Ltd and am adept in MySQL and MS Excel. I excel in client servicing and managing campaigns for high-profile clients like Air India. I am skilled in transforming complex data sets into actionable insights, significantly improving operational efficiency without exceeding budget constraints
Summary
Skills
Technical Skills
MySQL
Tableau
Power BI
MS Excel
JIRA
Business Skills
BRD,FRD
Use Case
Wire Frames
Market Research
Revenue Forecasting
Process Optimization
Soft Skills
Communication
Problem-Solving
Data-Driven Decision-Making
Adaptability
Campaign Management
Client Servicing
Work Experience
Ewan Business Solutions PVT LTD
Business Analyst
October 2024 - February 2025
- Student & Market Analysis: Analyzed student enrollment trends, dropout rates, and course preferences to optimize curriculum and marketing efforts. Conducted competitive market research to identify demand for specific languages and pricing strategies.
- Marketing & Customer Insights: Evaluated the effectiveness of digital marketing campaigns (Google Ads, Facebook, SEO) to maximize ROI. Identified high-converting customer segments using data analytics and A/B testing.
- Technology Integration: Implemented CRM & Learning Management Systems** **to improve student experience and operational efficiency.Recommended AI-driven solutions, such as chatbots and automation, to enhance student engagement.
- Business Performance & Financial Analysis: Developed revenue forecasting models and pricing strategies to improve profitability. Monitored KPIs, including cost per acquisition, student retention rates, and operational expenses
ARS Marketing pvt ltd
Junior Data Analyst
January 2022 - June 2024
- Marketing Data Analysis & Performance Tracking: Analyzed Google Ads, Facebook, and SEO campaign data to optimize ad spend and improve conversion rates. Created dashboards using Tableau, Power BI, and Excel to track KPIs such as CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and CTR (Click-Through Rate).Conducted A/B testing to enhance marketing strategies.
- Customer Insights & Market Research: Identified high-performing audience segments using Google Analytics, CRM, and customer behaviour data. Analysed customer journeys to improve funnel conversion rates and reduce drop-offs. Conducted competitive analysis to refine pricing models and market positioning.
- Process Optimization & Business Strategy: Optimized budget allocation by identifying underperforming channels and reallocating resources effectively. Worked with sales team to align marketing strategies with business objectives.
- Financial & Revenue Analysis: Developed forecasting models to predict revenue growth and campaign impact. Monitored marketing budgets, ensuring cost-effective spending and maximum ROI. Provided actionable insights to senior management for strategic decision-making.
RK Swamy BBDO
Account Executive
January 2021 - August 2021
- Client relationship management with clients like Air India,NTPC,NTECL.
- Campaign planning and strategy development
- Budget management
- Campaign execution
- Regular delivery of creatives like banners and social media posts
Hakuhodo India
Account Executive
September 2019 - January 2021
- Client interaction, campaign planning and management for Maruti Nexa.
- Regular delivery of RO Ads for print media.
- Budget management.
- Interdepartmental interaction for campaign execution.
Education
EMPI Business School, New-Delhi
Marketing, Advertising & Communication - Post-Graduate Diploma in Management
2017 - 2019
Acharya Institute of Technology, Bangalore
Marketing - Bachelor of Business Managemnt
2013 - 2016