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Summary

A seasoned professional with extensive experience in print media as a journalist, editor, and publisher, I later transitioned to the digital realm as the Editor-in-Chief of the Fashion Channel at NetEase.In recent years, I have been involved in three startups, focusing on market sales, project planning and operations in film and entertainment, video production, and publishing in economics and management. With exceptional Chinese writing skills, I have authored three published books. Passionate about learning and exploring new ideas, I maintain a keen interest in AI technology and information preservation, and I am eager to engage in related initiatives.

Gender

femail

Work Experience

Beijing Yuzhe Huaxia Cultural Communication Co., Ltd.

Marketing

January 2020 - April 2024

  • Led the planning and execution of the “Starry Night” project for Chinese left-behind children in collaboration with China Life Insurance, showcased at the Vancouver Chinese Film Festival.
  • Planned and executed a series of promotional videos for the Ministry of Industry and Information Technology's “Strong Industrial Nation” initiative.

Xieteng Cultural Media Co., Ltd.

Director of Marketing

January 2018 - December 2020

• Managed marketing campaigns for new book releases, including the acclaimed “Li Shufu: The Lucky Man” series.

• Conceptualized and marketed the politically relevant book “14th Five-Year Plan and Dual Circulation: Insights from 17 Leading Economists,” achieving over 10,000 online sales and 7,000 reads on WeChat within two months, topping its category.

Beijing Fangding Yichou Network Technology Co., Ltd.

Co-Founder

January 2015 - December 2017

  • Sales initiatives targeting technology collaboration cloud platforms, technical services, and brand clients.
  • Developed key client relationships, including partnerships with NetEase for New Year events and promotional projects for Shenzhou Youche, Tencent, and Baidu.
  • Created the annual test drive report and white paper for Hyundai, discussing corporate responsibility, culture, philanthropy, and vision.

Wangxin Financial

Deputy Director of Marketing

January 2014 - December 2015

• Launched Zhongchou University, organizing multiple courses led by celebrity instructors, focusing on entrepreneurship and investment within crowdfunding.

• Developed paid crowdfunding projects in fashion, publishing, news, and high-end education.

• Planned and executed innovative marketing campaigns, including creative TV commercials and the promotional magazine “Crowdfunding.”

• Organized major summits and offline events, including the Global Crowdfunding Summit.

NetEase

Reporter, Editor-in-Chief

January 2008 - December 2013

  • Organized and planned major offline events, including the NetEase Fashion Festival and various award ceremonies.
  • Developed and executed channel content strategies, including product planning and revamping editorial direction.
  • Enhanced traffic and engagement through effective channel operations.
  • Established workflow processes and KPI assessments for team performance.

Projects

the Women's Media Awards

Planning, Execution

Planned and organized several large offline events, including the Women's Media Awards in cooperation with the United Nations Women's Publishing Agency.

2 publicly published books

writer

Authored and edited two influential books on crowdfunding, contributing to industry research and practice.

Skills

  • Project Management

    Project Management

    Data Analysis and Reporting

    Excellent Chinese Writing Skills

    Proficient in using office software, image editing software and simple video editing

Education

Beijing Normal University

Master’s Degree

2003 - 2007

Languages

Language

Chinese: 

Mother Tongue

Language

English: 

Very Good

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