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Summary

As a seasoned marketing professional, I have a strong track record of driving brand awareness and lead generation through targeted campaigns and initiatives. With over 5 years of experience in the industry, I have a wealth of knowledge in all aspects of marketing, including strategy development, content creation, social media management, event planning, and data analysis. I am a natural leader with excellent communication skills and a passion for driving business growth. In my current role as Head of Marketing, I lead a team of marketing professionals in developing and executing effective marketing campaigns across various channels.

Work Experience

LCX Technology Pvt Ltd

Head of Marketing

July 2021 - Now

  1. Listed 70+ trading pairs on our platform like Polkadot, HOT, HBAR, etc
  2. For retention we started initiatives that include Referral marketing, Trading competition, and Newsletter. We reached our All Time High in token price.
  3. For awareness, AMA, podcasts, and Blogs were the focus. We increased our user base from 1000 to 150000+
  4. We did 5 ICOs with total fundraising of more than 30 million.
  5. Released LCX Mobile and LCX Exchange 2.0
  6. Released our tokenized diamond NFT,Tiamonds, and deflationary Tia token. In this, we sold over 100 diamonds and brought revenue over 10 million
  7. Did coinbase,Kraken and other centralized exchange listings for our LCX Token
  8. On-boarded 100+ influencer marketers and increased telegram number to 18000
  9. Created and Managed the entire content creation process for all social media,digital and event focussed on SEO principles
  10. Have experience of different CMS tools like Wordpress,Hubspot etc
  11. Proven track record of developing and implementing successful marketing strategies across various channels and Developing and maintaining relationships with media outlets, partners, and other stakeholders

ICA Edu Pvt Ltd

Business Development Manager

May 2015 - April 2019

  1. Digital Marketing team to bring new leads by targeting the right set of audiences where over 7500 new customer acquisition is done. Conflict resolution was brought down to less than 5%, customer acquisition cost was reduced by more than 80%, and Lead generation through SMM, SEO, and content marketing boosted the lead pipeline by more than 150%
  2. Conducted extensive qualitative and quantitative research which enabled our pricing, positioning of the product, and targeting the right set of customers. It helped to decrease our marketing budget by 20%
  3. Organized BTL activities for product marketing to generate leads and convert them into revenue along with the promotion of existing portfolios of products
  4. Helped in the GTM strategy of 2 new products and acquired more than 3000 new customers with revenue of more than 9 crores in less than 15 months and effectively managed 11 products

Education

Great Lakes Institute of Management

Marketing and Strategy - MBA

2019 - 2020

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