Introduction

Three years of study abroad experience, good Internet sense and independent learning ability, with empathy, sensitive to user needs, good at analysis and communication, familiar with Internet products from Familiar with the whole process of Internet products from demand research to competitive product analysis to product solution.

Heavy user of internet products: good at capturing current hot topics, operating Little Red Book self media account, single note view break 9k.

Personal skills: good English listening and writing skills, which can be used as a working language; proficient in office software such as ink knife, X-mind, Excel, PPT and graphing software.

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年龄

21

工作经验

Taobao AI dressup function product campus competition

Group leader

三月 2021 - 六月 2021

Demand analysis: Through market research and user demand analysis, it is found that Taobao users, especially women's clothing users, have the pain point of "difficulty in purchasing decisions due to the inability to perceive the upper body effect of specific products". Designed the AI ​​dressing function, described user portraits, refined 5 effective product requirements, and completed the writing of requirements documents.

Competitive product analysis: Researched a large number of shopping and virtual dress-up apps, and conducted competitive research on gamified products such as "Xinyan APP" and "ADA ONLINE", and found that the combination of dress-up functions and e-commerce can solve users' decision-making difficulties pain points.

Product function planning: Responsible for the overall process framework and interaction design of AI dress-up functions, from entrance construction, to AI dress-up character virtual setting, to commodity virtualization, and core functional modules for recommended dressing, designed AI change The whole process of packaging the product. Use ink knife, X-mind and other tools to complete the design of product prototype diagrams, flowcharts, demo diagrams, prd and other designs. Through the settings and functions of AI dress-up and scene switching, users can feel the real upper body effect. Combined with the virtual dress-up method, the pain points such as difficulty in user decision-making are solved, and it also brings a gamified experience to them.

Low-calorie bread baking studio started

Manager

六月 2021 - 十二月 2022

Self-media operation and promotion: Use the self-media account as a platform to promote and drain the product. Combining traffic and selling points, continuously updating graphic posts and other traffic, to achieve a total number of likes and collections exceeded 2k, single note views exceeded 9k;

Analyze product advantages: analyze the demand concept of target customers for healthy handicrafts, and find the advantages and competitiveness of their own products that have "delicious and healthy without fat"; And publish relevant notes to tap potential customers;

Solve the pain points: forward the lottery, collect feedback, and maximize the accumulation of customers; Understand the dynamics of customer demand, improve taste, solve the pain point of "low-sugar oil bread with poor taste", and meet their demand for low-calorie bread, so that the repurchase rate increased by 40%, and the total number of monthly orders exceeded 500.

教育

University of BC

Psychology - Undergraduate student

2018 - 2023

Psychology Undergraduate GPA: 3.5/4.0

Related courses: Psychology Statistics and Data Analysis, Social Psychology, Applied Developmental Psychology

Honourable Mention: 2019 Capstone Conference Awards (only three in the school); Admission Scholarship $2000 CAD (2018)

语言

Language

英语

专业的

Language

中国人

母语