Miles Wen

Finding the market chance and define the new model customer segments；

Cooperate with R&D department to adjust the product status based on key findings from competitor analysis,regional sales data analysis,customer survey conclusions；

New model economic analysis and pricing；

Implement product training of new model globally(Product highligts, Test-drive, Competitors, Sales talk etc.)；

Make and release the product launch marketing stratgy globally；

New model lifetime management,focus on sales volume cycle plan,retail marketing strategy , production planning&steering and tactical policy application.

Combining brand strategy and regional retail market situation, develop annual/quarterly/monthly online/offline/new media marketing strategies, market plans, and dealer marketing guidelines.

Responsible for the integrated marketing strategy for the launch of new models in the region( Launch events, PR ,Media Plan, Digital media paln).

Responsible for sales funnel management.

Creative materials and content for online and offline activities in the region.

Responsible for the execution and management of monthly regional/dealer Marketing activities(Media,New media ,Offline activities ,Customer acquisition, PR, Customer care, Group purchase event, large conferences).

Responsible for regional new-media operation (Created Skoda Central Region wechat video account, Tiktok account, accumulated 1 million+ video views for regional video account, 1000+ online live streaming group-buying orders,accumulated 20 million+ video views for regional Tiktok account, 50+ leads monthly).

Responsible for the management of Skoda brand annual budget, including budget application, economic analysis, budget supplementation and optimization.

Responsible for the formulation and coordination of Skoda brand strategies, such as Strategy 2025, Fit for 2025, etc.

Responsible for Skoda brand personnel KPI/KCI management, HR management.

Coordinate and participate in the formulation of Skoda brand annual sales, inventory and production planning (PR), monthly sales, inventory, and production planning (VSI), annual marketing campaigns,after-sales annual strategies and plans, product planning, network planning and annual business policy development.

Organize and host monthly brand marketing meetings and after-sales meetings.

Responsible for writing important meeting reports for the brand (board meetings, shareholder meetings, management meetings, group meetings, dealer annual meetings).

Responsible for the management of Skoda sales department annual budget, including budget application, economic analysis, budget supplementation, and optimization.

Responsible for Skoda brand promotion expense budget management.

Responsible for Skoda brand annual sales, inventory, and production planning (PR), monthly sales, inventory, and production planning (VSI).

Lead the Skoda brand sales funnel management team, analyze and research dealer funnel management gaps and pain points, develop project plans, and help dealers improve terminal sales conversion rates.

Strategy supervisor for the Central China region, responsible for monthly sales strategies, sales analysis,regional retail marketing plan, etc.

Responsible for the development and execution of Skoda brand dealer new opening project.

Responsible for the development and execution of Skoda brand dealer satisfaction improvement project.

Responsible for the development and execution of Skoda brand dealer Smart Marketing project.

Responsible for the development and execution of Skoda brand dealer Smart Assembling project.

Member of Skoda brand Baby Eagle project, helping new dealer improve their capabilities.

Five-year university education:

2 years of basic theoretical subjects and bilingual learning in English and German,

2 years of automobile engineering and technology study

1 year of automobile marketing and management.