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Summary

  • 23-year-old professional with a Master's degree in Media and Creative Industry from Loughborough University and a Bachelor's degree in Electronic Science and Technology from Beijing Technology and Business University
  • Experienced in brand optimization, content operations, and service department internships at companies like BlueFocus and Tencent
  • Demonstrated leadership skills as a store manager, leading a team of 20 people and achieving significant improvements in store ratings
  • Proficient in using office software, basic operations of Ps and Pr, and applying Chat-GPT in professional fields
  • Interests in basketball, football, badminton, table tennis, and travel

Age

23

Residence

London, SE10 0 YW

Graduation Year

2024

Title

Full-time job

Work Experience

BlueFocus

Brand DTC overseas optimizer

June 2023 - September 2023

Mainly responsible for the full media advertising operation of Ecovacs in Australia, the United Kingdom and Germany, and increased the ROI from 5 to 10 during the big promotion.

Sohu Sports

Content Operations Intern

January 2022 - March 2022

Deeply involved in NBA game operations, mainly responsible for content release and emergency update and release of the 2022-2023 NBA season. Independently translate relevant foreign language articles and publish them.

BlueFocus

Service department Intern

June 2021 - October 2021

Responsible for overseas advertising business, independently assisting 1,000+ cross-border e-commerce customers in advertising on overseas media such as Facebook, TikTok, and Snapchat. Promote cooperation with 300+ customers through telephone and online communication, with a conversion rate of more than 75%; learn to build a Shopify website and integrate advertising knowledge into practice. Participate in the collaborative advertising cooperation project between the team and Shopee, and assist superiors in following up and solving customer needs to ensure close cooperation between Blue Label and the platform.

Tencent

PCG business group Intern

September 2020 - January 2021

Conducted product analysis on HOOD App and independently designed and published questionnaires. Received 300+ user survey data to create product portraits and make competitive product analysis reports. Established a WeChat group with nearly 400+ members, and as the group leader carried out community operation and maintenance and traffic fission and released dozens of activities and produced event posters.

Projects

Brand DTC overseas optimizer

Mainly responsible for full media advertising operation of Ecovacs in Australia, the United Kingdom, and Germany

undefined 2023 - undefined 2023

Increased the ROI from 5 to 10 during a big promotion. Participated in early bidding and background building of Bubble Mart. Conducted analysis of industry trends and competing products related to the weeding robot project.

Content Operations Intern

Deeply involved in NBA game operations, responsible for content release and emergency updates. Independently translated and published relevant foreign language articles.

undefined 2022 - undefined 2022

Responsible for maintenance and content release of Sohu's website during the Winter Olympics. Managed real-time updates of the event and picture copywriting.

Service Department Intern

Assisted 1,000+ cross-border e-commerce customers in advertising on overseas media platforms. Promoted cooperation with 300+ customers through communication. Participated in collaborative advertising

undefined 2021 - undefined 2021

Learned to build a Shopify website and integrate advertising knowledge into practice. Assisted in following up and solving customer needs for close cooperation between Blue Label and the platform.

PCG Business Group Intern

Conducted product analysis on HOOD App, designed and published questionnaires. Established a WeChat group with nearly 400 members. Led the team in producing promotional content for HOOD App.

undefined 2020 - undefined 2021

Created product portraits and competitive product analysis reports. Carried out community operation and maintenance. Produced promotional content for HOOD App on various platforms.

Store Manager

Analyzed and operated to increase Dianping's rating. Led a team of 20 people, including recruitment and training. Communicated and coordinated with customers to develop marketing plans.

undefined 2021 - undefined 2022

Increased positive reviews and store ranking. Set up team incentives for better store operation. Developed invitation and event marketing plans to attract new customers.

Skills

  • Skills

    Use office software such as Word, PPT, Excel, Google Sheets, etc.

    Master the basic operations of Ps and Pr.

    Be able to skillfully apply Chat-GPT in professional fields.

Languages

Language

English: 

Very Good

Language

Chinese: 

Native

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