Professional Summary

  1. Have strong analytical ability, be sensitive to data, and be proficient in using analysis models such as PEST, Porter's Five Forces, and SWOT.

  2. Have overseas sales experience and be able to familiarize yourself with the market environment quickly

  3. Good sense of teamwork, good at communicating with others, and having experience cooperating with many team business analysis projects.

  4. Strong ability to withstand stress, experience in high-intensity work, and a good mentality

  5. Many years of experience studying abroad and working abroad, and have excellent English skills

Years of Experience

2

Work Experience

Shenzhen Lezi Technology Limited Company

Regional Sales Manager

June 2023 - Now

  1. Develop market channels and promote company projects and products in MIddle East and South Africa

  2. Collect competing products and sales information in the region to analyze the market

  3. Maintain and manage customer relationships and maintain long-term cooperative relationships

Shenzhen Zinwi Biologic Technology Limited Company

Sales

March 2023 - June 2023

  1. Conduct e-liquid analysis and adjustment to help customers customize flavors that meet their requirements.

  2. Receive and handle customer inquiries, try to find the real needs of customers during communication, and improve work efficiency

  3. Conduct a large number of tastings every day and become proficient in the composition and taste characteristics of e-liquids

  4. Have a detailed understanding of the upstream working model of e-cigarettes

  5. Have a certain understanding of the global e-cigarette market and make my own analysis of the e-cigarette market

China Merchants Securities Co., Ltd.

Asset allocation

June 2021 - September 2021

  1. Participate in collecting and analyzing market data to provide support for asset allocation decisions and write asset allocation reports

  2. Participate in research and continuously update asset allocation models, track domestic and overseas financial market conditions and performance of major asset classes, and provide perspectives for portfolio construction

  3. According to the needs of investors, participate in the design of asset allocation plans that meet their needs.

  4. Participate in roadshows for investors, participate in designing asset allocation plans for investors, and produce a large number of PPTs and explanations

Projects

Disney+ business analysis

Project Director

  1. Establish a research team to analyze the marketing strategy of Disney+

  2. Analyze competitors and customers based on Porter's five forces model, and analyze competitors' weighted average cost of capital.

  3. Use SWOT to analyze the company itself and study the development direction of Disney+ based on the 7P model

  4. With the goal of maximizing the interests of stakeholders, help improve the company's strategic structure and medium- and long-term planning assumptions based on the above analysis

Aston Martin Business Analysis

Project Director

  1. Establish a research team and coordinate the division of labour among team members for preliminary data adjustment and analysis.

  2. Use PEST and Porter’s five forces model to analyze the macro and micro environment, and critically present and analyze the external environment and market competitiveness.

  3. Use SWOT to find out the company's strengths, weaknesses, opportunities and threats, with the goal of maximizing the interests of stakeholders, and propose new strategic architecture and medium- and long-term planning assumptions based on SMART standards.

  4. Weaved the company’s development plan for the next five years and analyzed its feasibility

Skills

  • Sales

    Marketing Research

Education

The University of Sheffield

Management - Master's degree

2020 - 2022

Main course: 《Accounting and Financial management》《Marketing》《Strategy management》《Managerial economics》《Management inquiry》《Management and Organizational theory》《Research Project》《Economics》

Languages

Language

Chinese

Mother Tongue

Language

English

Good