Summary

—Availablity: Weekday afternoons to evenings, full day on Tuesdays and weekends; can start immediately, flexible schedule. Already have a UK National Insurance number and working permit share code.

—I have 3 years of experience collaborating with KOLs in Europe, the U.S., and Latin America, and I'm able to independently manage the entire process, from initial outreach to finalising video releases and tracking subsequent data. I'm familiar with both working with agencies and directly negotiating with KOLs.

—As a PR professional, I have worked with luxury , furniture, tech brands, and apps.

Skills

  • Luxury brand PR

    LTK.com- Collaborating with KOLs (Youtube, Instagram, TikTok) for promoting new product launches on platforms like Bloomingdale's and Farfetch.

  • Brand representative: Engaging with influencers

    Representing the brand to accurately convey the desired outcomes to influencers, ensuring that the brand's values are reflected, and urging influencers to complete tasks according to the timeline.

  • Data Analysis

    Bytedance-promotion for AI project CICI-Calculating ROI and setting timely commission rates for influencers

    LTK.com-Calculating ROI and forecasting the effectiveness of the next exposure

  • Marketing

    Nativex -Content creation, Instagram and TikTok ads, KOL management

  • Sales

    LTK.com- Women's clothing sales and Online Marketing

  • Customer Relationship Management

    Trip.com-Supplier and partner relationship building, engagement, and maintenance

Achievements

Managed campaign that accumulated 11 million views

The OPPO new smartphone launch campaign I managed achieved a total of 11 million views on TikTok in Mexico and Brazil and generated a total of 340,000 unit sales in the first week.

The collaborative ad was used as a global example by the advertiser

The ad I scripted with one of the Mexican KOLs was used as a global example by the advertiser for its effective time allocation and unique appeal.

Education

University College London

DPU - Urban Economic Development

2024 - 2025

Macau Polytechnic University

Business Administration and Trade Relationship

2020 - 2024

Languages

Language

English

Professional

Language

Chinese

Native

Language

Portuguese

Professional

Language

Spanish

Upper-Intermediate

Language

Cantonese

Upper-Intermediate