Aly Zahran

• This specialized study established a solid foundation in hospitality management skills and knowledge, covering diverse areas essential for excelling in the hotel and tourism industry. The program featured a comprehensive curriculum addressing key operational and managerial aspects of hospitality and developing practical skills for hotel and tourism service management.

Focus Areas Included:

• Hotel and Restaurant Management: Gained expertise in hotel and restaurant operations, including daily operations management, exceptional customer service, and resource organization to ensure optimal guest experiences.
• Tourism and Hotel Marketing Strategies: Studied marketing strategies specific to the tourism and hotel sectors, focusing on market targeting and developing effective programs to attract visitors and achieve competitive distinction.
• Housekeeping Management: Acquired skills in comprehensive housekeeping and hospitality management, ensuring a clean and comfortable environment for guests, with attention to details that uphold service quality.
• Food Safety and Kitchen Management: Gained training in food safety principles (such as HACCP standards) and kitchen management, ensuring the highest levels of hygiene and quality in food service.
• Hotel Accounting and Finance: Developed understanding in hotel accounting and financial management, including budget preparation, financial forecasting, and cost control, contributing to improved financial performance and profitability.

Role focuses on supporting and guiding teams in marketing, sales, revenue, and reservations to achieve the strategic growth objectives of Boudl Hotels & Resorts. Responsible for formulating and implementing innovative sales and marketing strategies based on in-depth analysis and understanding of operational and financial data to enhance market identity and customer engagement. Key achievements include:

• Guided marketing, sales, and revenue teams in developing and implementing competitive strategies that support the company’s financial goals.
• Developed annual revenue budgets for the hotel group based on a detailed analysis of market segments and product offerings to ensure financial sustainability.
• Prepared feasibility studies for new projects, assessing financial, market, and competitive factors to support informed decision-making.
• Provided analytical insights on market and customer needs to support the development of new products and services that meet customer expectations and reinforce brand identity.
• Conducted organized CRM data analysis to enhance data-driven decision-making.
• Assisted regional teams in gaining insights into competitors, markets, and industry trends for a deep understanding of current market directions.
• Developed sales strategies supporting business development success and target achievement.
• Analyzed risks and opportunities, assessed partner needs, and ensured success in negotiations and agreement execution.
• Contributed to website and mobile app development in collaboration with external parties, enhancing digital interaction and attracting visitors.
• Created motivational plans for sales and marketing teams to drive performance and achieve business objectives.

This role involved supporting digital marketing strategies, managing advertising campaigns, and improving website performance to enhance brand presence and customer engagement. Responsibilities included creating various designs using professional design software, requiring a thorough understanding of digital marketing tools, content management, and graphic design to support and enhance brand efforts.

Key responsibilities included:

• Enhanced brand presence and customer engagement through strategic digital marketing and campaign management.
• Created and optimized a variety of visual assets, collaborating closely with the design team to ensure brand-aligned completion of tasks.
• Developed and maintained websites for the group using WordPress (e.g., NarcissusHotels.com, BrairaHotels.com), strengthening the brand’s online presence.
• Updated website content and imagery as needed, coordinating with content providers and utilizing CMS for efficient management.
• Monitored monthly performance of e-commerce sites, using reports to identify areas for improvement and increase engagement.
• Supported SEO efforts for websites, developing strategies to boost digital reach and visitor interaction.
• Ensured that all information on paid advertising campaigns was updated to maximize engagement, bookings, and revenue.
• Executed digital marketing campaigns via email and digital ads for hotels and restaurants, tracking performance and managing content on social media platforms.
• Managed content and promotional offers for partners, facilitating direct bookings and increasing revenue.
• Assisted the marketing manager in additional tasks, including planning and participating in marketing events, exhibitions, and conferences.

Focused on the fundamentals of restaurant management, including operations planning, human resource management, high-quality customer service, and ensuring food safety and cleanliness. This certification provided practical and theoretical skills to deliver an exceptional dining experience that meets visitor expectations.

This certification offered comprehensive training in hotel housekeeping management, covering work environment improvement, cleanliness, quality assurance, and meeting guest needs to ensure comfort. It provided insights on effective organization of housekeeping tasks to maintain high standards.

Concentrated on the core principles of the Hazard Analysis and Critical Control Points (HACCP) system, ensuring food safety at every stage of operation. Through this course, I acquired skills in risk assessment and preventive measures, enhancing the quality and safety of food offered to guests while adhering to health standards.

ICDL is a globally recognized certification in computer skills, focusing on core competencies such as word processing, spreadsheets, presentations, and database management. This certification contributed to developing my technical skills, enabling effective use of digital tools and hotel management systems.