Summary

  • 2 years of B2C social media marketing experience, exposure to fashion, lifestyle e-commerce business, proven experience in managing social channels (IG, Youtube, Facebook, Pinterest) with demonstrated growth.
  • Expertise in social media (strategies, funnel metrics, evolution, and change), in-depth understanding of social media and influencer landscape, and up-to-date knowledge of the latest trends, culture, and news/media.
  • Exceptional bilingual (Chinese and English) written and verbal communication skills and interpersonal skills with the ability to foster and grow relationships with stakeholders.
  • Strong analytical skills with a strategic and data-driven approach, ability to leverage analytical tools to track marketing campaign effectiveness and identify opportunities for improvement.
  • Social media savvy with creative and innovative thinking and a great passion for connecting people with brands, a self-motivator with the ability to thrive in a fast-paced and ever-changing environment.

Skills

  • Microsoft Excel

    Microsoft PowerPoint

    Adobe Illustrator

Education

  • Emlyon Business School
  • Saginaw Valley State University

CV Summary

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Courses
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Languages