- 2 years of B2C social media marketing experience, exposure to fashion, lifestyle e-commerce business, proven experience in managing social channels (IG, Youtube, Facebook, Pinterest) with demonstrated growth.
- Expertise in social media (strategies, funnel metrics, evolution, and change), in-depth understanding of social media and influencer landscape, and up-to-date knowledge of the latest trends, culture, and news/media.
- Exceptional bilingual (Chinese and English) written and verbal communication skills and interpersonal skills with the ability to foster and grow relationships with stakeholders.
- Strong analytical skills with a strategic and data-driven approach, ability to leverage analytical tools to track marketing campaign effectiveness and identify opportunities for improvement.
- Social media savvy with creative and innovative thinking and a great passion for connecting people with brands, a self-motivator with the ability to thrive in a fast-paced and ever-changing environment.
Summary
Skills
Microsoft Excel
Microsoft PowerPoint
Adobe Illustrator
Education
Emlyon Business School
MSc in Luxury Management & Marketing
2023 - 2025
Saginaw Valley State University
Bachelor of Arts
2015 - 2019
Major: Graphic Design, Minor: Art
Languages
English:
Professional
Mandarin:
Native
Courses and Certificates
LVMH Online Courses
Learned about the LVMH ecosystem, the fundamentals of the luxury industry and its key challenges, with a specialization in Creation and Branding and Retail and Customer Experience.