Zhengbiao Ye

Game Design & Operations Specialist with a Bachelor’s degree in Game Development from the University of Utah and 5+ years of hands-on industry experience. Proficient in game mechanics, 3D art production, live operations, and cross-border e-commerce platform management (including Temu operations). Skilled at balancing game economies, optimizing user retention through data-driven updates, and designing cross-platform campaigns (overseas advertising, user acquisition, and market analytics). Experienced in leading small teams through full-cycle game development and coordinating 3D art/design pipelines. Improved retention rates by 25%+ across multiple titles and contributed to Temu’s seller growth strategies by analyzing market trends and optimizing product visibility. Fluent in English (TOEFL-certified) with a global mindset, adaptable to fast-paced environments, and committed to merging creative innovation with analytical rigor to deliver market-ready gaming and e-commerce solutions.